1. Social Media Crash Course

2. Goals 1) Today’s landscape 2) Who are the players? 3) Tools you can use

3. The Landscape

4. 40 million active on social networks

5. Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen Online Press Release, 9/2008

6. Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Live Spaces - 87 million Yahoo Geocities - 69 million Flickr - 64 million hi5 - 58 million Orkut - 46 million Six Apart - 46 million Source: comScore

7. 276% growth of Facebook profiles created by 35-54 year olds in the last 6 months

8. 193% growth of Facebook profiles created by 55+ year olds in the last 6 months

9. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television

10. The players & tools

11. Facebook

12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses

13. Facebook Facebook Ads: A Microtargeting dream

14. Facebook Facebook Applications

15. Twitter What the heck is it?

16. Twitter Share what you’re interested in

17. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials

18. Twitter Who is participating?

19. Twitter Some tools to help

20. LinkedIn

21. LinkedIn Social Network for business people

22. YouTube/Flickr

23. del.icio.us/FriendFeed/Feed Readers

24. del.icio.us Social Bookmarking

25. FriendFeed Social Media Aggregator

26. Feed Readers Keep Track of Site Updates

27. Questions? dcigroup.com/socialmedia * @katieharbath