This document discusses mobile marketing and its advantages. Mobile marketing involves using mobile devices like smartphones and tablets to promote goods and services. It can involve SMS/MMS messaging, mobile apps, mobile-optimized websites, and location-based marketing. The key benefits are interactivity, customization, cost-effectiveness, and the ability to integrate across channels. Statistics show mobile's growing importance, with many consumers now more active on their mobile devices than desktop computers. The document provides an overview of mobile marketing techniques and applications businesses can use to build successful mobile campaigns.

1. M o b ile M a r k e t in g
W e b in a r

2. W h a t is M o b ile
M a r k e t in g ?

3. O v e r v ie w
• Mobile Marketing
– Use of interactive wireless mobile media to
promote goods or services
– Web marketing via mobile device
• Cellular “Smart” Phones
• iPods, iPads
• Portable tablets, e-readers, etc.
– SMS, MMS, gaming, social networking,
mobile-friendly webpages
– Mobile Web Applications
S ourc e :
h t t p : //e n . w i k i p e d i a . o r g /w i k i /M o b i l e _m a r k e t i n g

4. M o b ile M a r k e t in g
•
M e t h o Service
SMS - Short Messaging
ds
(text messages)
Text
– Send updates and promotions P
8205 ROMO to
straight to a client’s phone 4 to
off yo get 30%
ur
– Targeted, direct purch next
as e !
• MMS - Multimedia Message
Service
– Photos, videos, sound files
– More complex, highly effective
– Compatible with more than 30% of
mobile phones
S ourc e :
h t t p : //e n . w i k i p e d i a . o r g /w i k i /M o b i l e _m a r k e t i n g

6. M o b ile M a r k e t in g
• Web Applications t h o d s
Me
– Designed for smart phones
(iPhone, Droid, Blackberry)
– No text messaging fees
– Direct, customizable
information for consumers
• Bluetooth & Location-based
Mobile Marketing
– Exchange information with
people in close proximity
– Based on GPS technology
– Permission & privacy issues
S ourc e :
h t t p : //e n . w i k i p e d i a . o r g /w i k i /M o b i l e _m a r k e t i n g

7. M o b ile M a r k e t in g
M e tho d s
• Mobile Commerce
– Quick-Response Codes (QR)
• 2-D Barcodes - scan with smart phone
to retrieve information about product or
service
– Banner ads
• Appear in downloaded applications,
webpages, games, etc.
S ourc e :
h t t p : //e n . w i k i p e d i a . o r g /w i k i /M o b i l e _m a r k e t i n g

8. Wha t a re the
a d va nta g e s ?
• Advantages of Mobile Marketing
– Interactive, direct, measurable
– Customizable
– Cost-effective
– Easily integrated across multiple platforms
• TV, print, radio, etc.
– Time-saving
S ourc e :
h t t p : //e n . w i k i p e d i a . o r g /w i k i /I n t e r n e t _m a r k e t i n g

9. Why d o I ne e d to
le v e r a g e t h is
t e c h n o lo g y f o r
fu tu re g ro w th?

10. Why G o
M separatel index for mobile
• Google has a
obi e?
content; get your website on page 1 of
both
• Mobile web will overtake the desktop in
less than 5 years
• Convenience
• Reach target audience directly, track and
measure results, anytime - anywhere
• Trends & statistics
S ourc e :
h t t p : //s e a r c h e n g i n e l a n d . c o m /t o p - 10 - r e a s o n s - y o u r - w e b s i t e - s h o u l d - g o - m o

12. S t a t is t ic s
• 77% of world population has a
mobile phone
• 90% of world lives in a place with
access to mobile network
• 250+ million active users access
Facebook through mobile devices
-- twice as active as desktop users
• 97% of received text messages
are read in comparison to only
25% of emails received
S ourc e :
h t t p : //m o b i t h i n k i n g . c o m /m o b i l e - m a r k e t i n g - t o o l s /l a t e s t - m o b i l e - s t a t s

13. S t a t is t ic s
• Mobile advertising spending will
surpass $6.5 billion in 2012
• $46.8 billion worldwide in mobile
payment for goods/services in
2010
• $86.1 billion worldwide in mobile
payment projected for 2011
• 71% of smart phone users that
see a TV, press, or online ad do
a mobile web search
• Will they find your site or
your competitors’?
S ourc e :
h t t p : //m o b i t h i n k i n g . c o m /m o b i l e - m a r k e t i n g - t o o l s /l a t e s t - m o b i l e - s t a t s

14. You already have a mobile site!
Make sure it is formatted and
optimized correctly!

15. Common problems with mobile sites
before proper formatting & optimization
D o n ’ t lo s e le a d s o r s a le s
b e c a u s e y o u r c lie n t s c a n ’ t
s e e y o u r w e b s it e f r o m t h e ir

16. Standard vs. Mobile
Websites

17. Standard vs. Mobile
Websites

18. Offer multiple options for user to personalize the ad
experience.

20. W h a t m o b ile
a d v e r t is in g
a p p lic a t io n s a r e
a v a ila b le ?

21. M o b ile M a r k e t in g
A p p lic a t io n s
• iA d s - N e w A d v e r t is in g P la t f o
– Put your brand into the hands of millions of
users around the globe
– Target your customers in a personalized
way
S ourc e :
h t t p : //a d v e r t i s i n g . a p p l e . c o m /b r a n d s /

22. M o b ile M a r k e t in g
A p p lic a t io n s
• Social Media for Mobile
• 60% of all mobile Internet usage is spent
on social networking
• Integrate social media marketing through
mobile campaign
• Facebook
• Twitter
• Google+
• YouTube
S ourc e :
h t t p : //w w w . g o o g l e . c o m /m o b i l e /+/

23. 3 In g r e d ie n t s t o B u ild a
S u c c e s s fu l
M o b ile M a r k e t in g C a m p a ig n
1. Promote your campaign wisely
– Are you targeting current customers to ensure they
become repeat customers?
– Include promotions on your social media fan pages
– Add mobile promotions to your print & online ads
2. Make your message relevant
– Offer an incentive
– Build a database of people who express interest in your
product or service
3. Make your customers feel exclusive
– Create a valuable, relevant enticement to provoke a
response
– Target the right audiences in a unique way
S ourc e :
h t t p : //w w w . m o b i l e m a r k e t e r . c o m /c m s /o p i n i o n /c o l u m n s /10 6 0 0 . h t m l

24. How do I get
s ta rte d ?
• Consult with a knowledgeable web and
mobile marketing company to
determine the best solution to fit your
business model and ensure success for
your company!

25. U s e fu l R e s o u r c e s
• M o b ile M a r k e t in g W a t c h . c o m
– Information on Best Practices
– Mobile Advertising & Marketing
– Platforms
– News, Blogs, Webcasts
– New Technology

26. U s e fu l R e s o u r c e s
• M M A G lo b a l. c o m
– Mobile Marketing Association
– Best Practices & Codes of Conduct
– Committees
– Certification & Membership
– Research and Resources
– Events, Seminars, & Speaking
Opportunities