2. History
August 6, 2007
Nathan Weiner (“WINE-er”)
Read It Later
Firefox add-on
12 friends
Digg
12 million + users
500+ applications
3.
4. Pocket
Save to Pocket
Email
300+ apps
Chrome, Safari, Firefox Extensions
Bookmarklet
Manually from getpocket.com
Highlights
Learns from saves
Highlights topics of personal interest to you
Longevity
Temporary local copy for offline viewing
Interface
Optimized
Sleek
5. Save options
Tag an item
Share an item
Archive an item
Delete
Favorite
Lingo
Impact Rank
Saves, Opens, Shares, Favorites
Highlights
Curation
Loyalty and Content Quality over popularity
Pocket Hits
Link-rot
6. Premium
Enhanced findability
Search for a quote within copy
Organize by author
Search tags
Sort saves by relevance, newest or oldest
Suggested tags
Intelligent tagging based on trend
Backup
Automatic permament backup
Everything is accessible across platforms
7. Activity
1. Create a Pocket account
1. www.getpocket.com
2. Install the bookmarklet
3. Save to Pocket
1. Text
2. Image
3. Video
4. View the video
5. Delete the image
6. Favorite the article
8. Usage
7.4 million users
Where users view content
28% Computer
25% Android Phone
21% iPhone
16% iPad
10% Android Tablet
Most saves
Productivity
Health
Learning
Where users view content
Computer Android Phone iPhone
iPad Android Tablet
9.
10.
11.
12. 800 million saves
1.5 million saves daily
Most saved: Obama’s Way by Michael Lewis on
Vanity Fair
Sept. 12 (1 day later)
Most saved…?
15. Praise
MacWorld.com
“It’s in displaying saved content, though, that Pocket offers the greatest advantage
over its competitor […] it’s default view- kind of a grid- includes photos and other
splashes of color to present stories with much more of a magazine feel: Appropriate,
since the app is essentially an act of curating a magazine that’s filled only with the
articles you want to read.”
Cnet.com
“…unparalleled compatability across platforms and with other third-party apps”
“Better than Instapaper and other competitors , Pocket is the app to beat when it
comes to bookmarking and managing links”
The Verge
“…few of those services excel on mobile devices, where Pocket already integrates
with 700 other apps”
TIME: The Best of 2013
50 Best iPhone Apps
50 Must-have iPad Apps
50 Best Android Apps
16. Criticism
Macworld.com
“Instapaper, though, has created a sort of social
network of its own by letting users broadcast to
their friends which articles they’re reading and
liking. Pocket has nothing similar.”
Cnet.com
“There’s no way to reorder items in your Pocket list”
17. Future
The link-rot problem
Increase with time
Interest in permanent archive
Generate revenue
Free alternatives
“It’s important that we take the first steps into becoming
a revenue-generating business”
Nathan Weiner, The Verge
Upgrades
Highlights
Analyze the culture of the site.
Is there a primary demographic who is targeted on the site?
Is it focused on a particular psychographic group?
Include key phrases
Create a table of key behaviors
