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Producers Peter Katz and Don Le share why filmmakers should produce film pilots (proof of concepts) to market their projects online. This is based on their experience creating Already Gone ( http://vimeo.com/40921995 ), a short adapted from a feature script written by Bill Balas. Directed by Ross Ching, starring Harry Shum (Glee) and Shawn Ashmore (X-Men). Check out the credits here: http://www.imdb.com/title/tt2378083/
Film pilots are prototypes for movies: Already Gone started as a 113 pg crime script wriRen by Bill Balas. We adapted it into this 3 minute short directed by Ross Ching, starring Harry Shum (Glee) and Shawn Ashmore (X-‐Men).
2005-‐Neil Blomkamp directed 2009 -‐it was adapted into the the ﬁlm pilot Alive in Joburg. theatrical ﬁlm District 9.
In less 8me it takes to drink a cup of coﬀee, you can watch Already Gone. It’s easier to get buyers to make the small commitment to watch a video before reading an en8re script.
Directors will interpret the same story diﬀerently. Film pilots show viewers the visual style of the movie. Bat nipples Joel Schumacher Christopher Nolan
Communicate unique ideas. Many people aren’t familiar with South Africa’s culture and poli8cal landscape. That said, District 9’s ﬁlm pilot showed ﬁnanciers it could resonate with many fans.
Exists on Mul8plagorms The Resistance series started as a proof of concept. Ghost House Pictures (Sam Raimi’s company) found the teaser online, then Starz co-‐produced it as a 1 hour TV pilot that premiered on Syfy Channel. Finally, it was released as 8 short episodes on Xbox Live and iTunes.
It doesn’t maRer where you live. Sam Raimi op8oned the ﬁlm pilot Panic ARack aher discovering it online. The ﬁlmmakers live in Uruguay, a long way from Hollywood.
Produc8on companies won’t accept your script submissions, unless you have representa8on.
Once a ﬁlm pilot is released online, any produc8on company can see it.
Many ﬁlms are based on a pre-‐awareness property: ar8cle, board game, video game, comic, toy, true story, novel, TV show, amusement park ride, remake, sequel, prequel, reboot… ANYTHING with a fanbase. Film pilots aRract fans before the movie is made.
It’s gekng cheaper to produce and distribute professional content
“The same camera that the Peter Jacksons, and the David Finchers of the world use to make movies, all the young independent ﬁlmmakers with much smaller budgets are using the same exact tools.” Ted Schilowitz, co-‐founder of RED cameras.
“Video technology puts ﬁlmmaking back in the hands of the people.” Robert Rodriguez
Before releasing your ﬁlm pilot, pitch press a unique story that would interest their readers. Examples from Already Gone: Wired covered it as an ac8on ﬁlm. Mashable’s story focused on innova8on/social media.
Shoot behind the scenes pictures/videos for the press.
To cut through all the noise, make sure all your ar8cles are lined to up to be released at the same 8me.