2. About Twitalyzer
• Analytics Engine for Twitter
• Founded by Eric Peterson – a recognized thought-
leader and strategic consultant in Web Analytics.
• Portland, Oregon
www.twitalyzer.com 2
3. About Twitalyzer – more stuff
• We created a platform that allows social media
experts, consultants and brands to analyze their
influence on Twitter and who influences them.
• Over 100,000 Twitter users processed and several
thousand actively monitored.
• Full API available
www.twitalyzer.com 3
4. How Twitalyzer Works
• Built around Twitter API and Twitter Search API
• We have an API rate exception from Twitter
• Without the rate exception we’d be SOL
www.twitalyzer.com 4
5. Twitalyzer XML Parsing Engine
• Parse XML looking for specific data
• Build a summary and keep details for “Pro” users
• By-and-large the XML feed is reliable …
www.twitalyzer.com 5
6. Visualization tools
• We primarily use Google Visualization API
• Graphs, tables, pie charts, motion charts, etc.
• Why Google?
– Free
– Fast
– Easy to use
• Integration with other analytic apps and platforms
www.twitalyzer.com 6
17. JavaScript is Dead Simple to Use
• Works like nearly
all other Google
visualizations
• The addRow()
function is great
for odd-sized data
set
www.twitalyzer.com 17
