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Aesthetics ppt

  1. Aesthetics Fashion Studies I
  2. Concept of beauty..
  3. Beauty is the characteristic of a person, place, object or idea that provides a perceptual experience of pleasure, meaning & satisfaction
  4. a good looking person, place or object is always perceived as more beautiful than a shabby looking person, place or object …..with respect to time, place & environment
  5. Although beauty exists naturally….but there’s always a deliberate attempt by humans to beautify itself & the environment around. Much of it depends on - the availability of resources - utilitarian significance - socio - cultural significance - symbolic aspect
  6. …beauty …beauty
  7. the characterization of a person as beautiful is based on inner beauty & outer beauty and is subjective in nature inner beauty includes psychological factors like personality, intelligence, grace ,charm, elegance outer beauty includes the physical factors like health, youthfulness, complexion
  8. Scarification….. Adornment…
  9. Tatooing & Ornamentation then …
  10. Tattooing now.. Body painting
  11. Is beauty ? • tattooing… adornment • Shape .. form .. texture • Use …function • Feel ..emotion or simply everything
  12. Beauty exists in everything nature to around us….from architecture …to ….then what is the source art….to human of beauty ? beings…. to painting to apparel… it is imbibed within..
  13. The human tendency to look beautiful has existed from the past…. The context may have changed with time but the content remains the same…beautification
  14. As a cultural creation beauty has been extremely commercialized. Everybody wants to look good...feel good.
  15. What do you understand by aesthetics ?
  16. ….going by the dictionary meaning Aesthetics is the study of beauty & its appreciation
  17. In other words it is also… new way of seeing and the perceiving the world
  18. You may like it.. or simply don’t like it…
  19. You may appreciate it….or may not !!!!!!!!!!!!!!!
  20. Would you like to wear it?
  21. What’s your reaction ?
  22. Thusappreciation of aesthetics is a very individual perception Two people can look at the same object and can have different opinions about it.
  23. Aesthetic examines what makes something beautiful, sublime, disgusting, funny, silly, entertaining, pretentious, harmoniums, boring or tragic Judgment of aesthetics clearly rely on our ability to discriminate at a sensory level
  24. sensitivity to aesthetic qualities can be However well groomed by training the senses & the mind
  25. Aesthetics qualities can only be appreciated if an individual enjoys the experience of it Therefore ‘the feel good factor’ attempting to becomes extremely important while appreciate the aesthetic qualities Thus pleasurable experience one goes through in appreciating design qualities is aesthetic experience
  26. Aesthetic experience
  27. Aesthetic experience is not only about liking or disliking, its about the interaction between the product, consumer and the environment.
  28. aesthetic experience is the sensitive selection of formal, expressive or Going by the definition.. symbolic qualities of product or environment pleasure or resulting in satisfaction.
  29. What is this product ? Aesthetic experience can What is environment ? come from product & environment But…
  30. Products are material goods with physical properties
  31. What is environment ? multi sensory setting that It is the surrounds the body & interacts with the apparel
  32. Multi sensory factors affecting aesthetics Visual sight kinesthetic tactile movement touch olfactory smell auditory sound gustatory taste
  33. It is the most obvious source of aesthetic experience for the individual. We treat visually attractive bodies better than we treat less attractive individual Interpersonal interactions are susceptible to the visual appearance of others.
  34. It is the experience resulting from touch Human have sensory receptors all over the body that register the sensations of touch Pleasurable experience can result from touching and from being touched
  35. When it comes to apparel, the focus is the feel or hand of the fabric interacts with various While wearing the fabric literally parts of the body and registers sensations lofty & soft character of wool provides warmth soft silky nature of silk gives pleasurable experience to the body.
  36. KINESTHETIC It is the perception of one’s own body movement sound of the music our senses registers the & starts reacting to the beat of the music. apparel also contributes to the kinesthetic experience.
  37. during dance the floating fabric reinforces the graceful movement of the body
  38. Pleasant smell also has an impact on the aesthetic experience From brushing our teeth …to bathing…to getting ready.. we tend to use so many products that have got fragrance. Retailers like JC Penny have are filling their stores with pleasant, mood evoking odor to stimulate the desirability of product
  39. Sounds filing the environment facilitates aesthetic environment The effect of music on the apparel product may be found in retail stores, fashion show and TV advertisements
  40. Taste has little to do with aesthetic appreciation of apparel But there areother products used on the body that are flavored to add to the appeal
  41. Environment possesses • Social qualities - geographic location - ethnicity - religion - sexual orientation • formal, expressive & symbolic qualities
  42. Aesthetics in movies
  43. …Aesthetics in films …different expression of various characters lead to aesthetic experience
  44. Aesthetics in two dimensional art
  45. Aesthetic consideration within the visual art is usually associated with the sense of vision. …Juxtaposition
  46. …Creation of 3 dimensionality ….in two dimensionality …..Creation of depth
  47. …repetition …movement
  48. ..perspective
  49. Aesthetics digital art
  50. Aesthetics in Maps
  51. ….represents the symbolic aspect of aesthetics like the expression of terrain, landscape etc. …this forms an imagined visual experience of aesthetic
  52. ….symbolic aspect of maps
  53. Content forms a clear direction of themes….style of ornamentation in antique maps
  54. …symbolic representation of the political boundaries
  55. Aesthetics in marketing
  56. ….marketing is concerned with the ‘trade dress’ of a branding, its commercial product such as its representation or the reputation of the producer. ….marketing drives human mind to think in a direction where they would have not previously.
  57. …..product commercial
  58. ….commercial launch of a product
  59. ….commercial advertisement of a product
  60. Product branding
  61. …product dressing
  62. …catchy jingles
  63. Aesthetics in music
  64. ….aesthetic elements expressed in music include lyricism, harmony, emotions, volume dynamics, resonance, playfulness, color, depth & mood.
  65. …lyricism as aesthetics
  66. …harmony in music
  67. Volume…playfulness…dynamic resonance
  68. ….emotional expression in music
  69. Aesthetics in performing arts
  70. ….expression of grace, balance, timing, beauty, drama & sensuality
  71. ….expression of balance, strength & timing
  72. …sensuality, balance, rhythm
  73. Aesthetics in literature
  74. Author uses a variety of techniques to appeal to the aesthetic value of the reader… like rhythm, illustrations, imagery, suspense, drama, analysis etc.
  75. Mind Without Fear Where the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfection; Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit; Where the mind is led forward by thee into ever-widening thought and action--- Into that heaven of freedom, my Father, let my country awake.
  76. short stories, novels, non fictions, fiction, poems appeal to the aesthetic value of the reader.
  77. Lajja is a response of Taslima Nasrin Anti Hindu riots which erupted in parts of Bangladesh, soon after the demolition of Babri Masjid in India on 6th December 1992. The book subtly indicates that communal feelings were on the rise, the Hindu minority of Bangladesh was not fairly treated, and secularism was under shadow.
  78. …suspense, adventure, fantasy, drama
  79. Aesthetics in gastronomy
  80. Gastronomy is the study of relationship between culture & food. Although food is the basis & frequently experienced commodity, careful attention to the aesthetic possibilities of food turns eating into gastronomy.
  81. careful and a visually appealing arrangement of food inspire our senses of smell & taste leading to aesthetic experience…
  82. Aesthetics in information technology
  83. Aesthetics in information technology focuses on used friendly devices, software applications