"Your Career Toolbox" looks at both the tangible and intangible tools you need for career success, regardless of where you are on your personal career journey. It discusses career planning, personal branding, networking and social media. It also looks briefly at resumes, portfolios, mentoring and references/testimonials. This presentation was delivered to Alumni from Murdoch University 7 October 2009.
2. Before you pack your toolbox ....
Remember the three “R”s of Career Success:
Resume
Rolodex
Reputation
3. What do you need in your toolbox?
Career Plan
Resume
Portfolio
References / Testimonials
Mentor(s)
Personal brand
– Brand “You!”
Networking
– Personal
– Social media
4. Career Plan
“One day Alice came to a fork in the road and saw a
Cheshire cat in a tree.
‘Which road do I take?’ she asked.
‘Where do you want to go?’ was
his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter’.
- Lewis Carol
5. Career Plan
Have a dream
Have a goal
Have a plan!
Put it into Action
7. Resume +
Concise and relevant
Career overview / Career objective
– Hook the reader!
– What can you offer the employer?
(Not what you want)
Professional Portfolio
– Traditional
– Online
References / Testimonials
Mentor(s)
9. Personal Brand
What is a brand?
“The intangible sum of a product’s attributes: its name,
packaging, and price, its history, its reputation and the way
it’s advertised.”
- David Ogilvy
11. Personal Brand
Brand You! Attributes
Name: How do you want to be known?
Packaging: Appearance / Hair / Clothing
History: What’s your story?
Reputation: Integrity, honesty – Build a great reputation
and never, ever damage it!
13. Networking
Formal - Conferences, Seminars, Events,
Industry Associations
Informal - People you know and who they know
Online - Social Media
14. Networking
Golden rule of networking:
Pay it forward
The more you give, the more you get
Create an item bank. Things you appreciate that you can
recommend and share with others.
Eg: books, articles, podcasts, websites, blogs, etc
15. Networking
Personal Networking Tips:
Firstly – just do it!
Join industry associations
Look for opportunities to learn and meet people
Have a business card
Have an elevator pitch
Smile
Ask questions
Listen more than you speak
Follow up
17. Networking
Blogging, microblogging, social media
LinkedIn
create profile
start connecting
research people, organisations, jobs
Twitter – create profile, start tweeting and follow:
thought leaders & industry specialists
people that interest you
relevant media Tweeters
18. Networking
Things to think about online:
You can ‘shake hands’ via your computer
Research – potential employers can research you too!
Personal websites – your name as a domain name
And ....
20. Networking
http://www.pigsdontfly.com/
Writes his own blog
Has LinkedIn Profile
Active on Twitter
Networks on and offline
Writes for Marketing Magazine online -
“Graduate Like a Rock Star”
Internship at leading agency
Doing it well online….. Zac Martin
21. Networking
Taking the online offline:
Reconnected with a former university contact through LinkedIn
who’s now Dean of Careers at a university in New York.
Introduced him to a New York based Aquent colleague and who
is now sitting on an Alumni Board.
John Hyde Jerry Maggio
NYIT Aquent
22. Networking
Developed relationships with local connections
that has resulted in numerous meetings and
recommendations for business.
Aquent Blog – Who ever said fairytales don't come true?
A true social media success story (29th May 2009)
http://blogs.aquent.com/aquentblog/author/karen-
thompson/
Image courtesy of:
benrybobenry
Taking the online offline: