1. Soccer fan/supporter in Japan
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Home game average visitors
average visitor
12.8%
9.7%
7.5%
6.4%
6.3%
5.4%5.5%
5.2%
5.1%
4.7%
31.3%
6 million visitors per year
Urawa, Saitama pre.
Albrex, Nigata pre.
FCTokyo, Tokyo pre.
F.Marinos, Yokohama
Kashima, Ibaraki pre.
Trinita, Oita pre.
Frontare, Kanagawa pre.
S-pulse, Shizuoka pre.
Ganba, Osaka pre.
Aldija, Saitama pre.
other
About 240,000 visitors come to see
soccer per day on weekend.
※This data does not include special match
such as International friendly game, annual
game in Japan.
There are 6 million visitors for a year.
http://www.j-league.or.jp/data/2009/j1/
Market back ground
2. Market back ground
Soccer player in Japan
There are 5,000,000 soccer player in Japan. Pro soccer league in Japan
Called “J-League” started from1993 and the number of player and fun has
increased ever since.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
person
Registered soccer players in Japan
Cate1
Cate2
Cate3
Cate4
women
senior
total
1,045,150
3,760,000
about 5,000,000 soccer player in
Japan
Registered players
Unregistered Players
http://www.jfa.or.jp/jfa/databox/player/year/index.html
Japan Football Association says that our target for
registered players is to be 5,000,000 by 2015.
3. Potential to be big player
lots of Japanese play all over the world
Now, there are many Japanese players on professional league among the world.
The List below shows a part of high level players.
# Keisuke Honda (2010- CSKA Moskva／Russia) (07-10 VVV Venlo/Netherland)
# Shinji Kagawa (2010- Dortmund／Germany)
# Makoto Hasebe (07-10 Wolfsburg／Germany)
# Shunsuke Nakamura( 02-05 Reggina/Italy) (05-09 Celtic/Scotland)
Cf. Recently Liverpool FC/England and other big club have been approached
Honda with a proposal to transfer about 12million pond.
http://www.football.co.uk/arsenal/transfer_news_-_arsenal_track_japanese_world_cup_star_keisuke_honda__liverpool_want_mata_rss1376102.shtml
World big club approach Japanese youth generation.
#Ryo Miyaichi 17years old ⇒Arsenal/England on December2010
http://www.dailymail.co.uk/sport/football/article-1300251/Arsenal-plan-Japans-Ryo-Miyaichi-trial.html
#Kaiki Nojima 11years old ⇒FCBalcelona(Cantera) on Octorber2010
http://www.tokyo-np.co.jp/article/tokyo/20101007/CK2010100702000062.html
