This presentation was given as a first introduction in social media to the members of ADM (www.adm.be).

1. ADM Foyer : Koen Blanquart about Social Media 15 July, 2010

2. Koen Blanquart Hercules Trophy Business ICT4me Social media Innovation Agyx Technology Marketing Zenitel

3. The Maturity of Social Media Please, do NOT switch offyoursmartphone: put itsilent and tweetusing #agyxadm Presentation at ADM – June 15th 2010 18:30 – 19:15

4. Koen Blanquart - Agyx Agyx was founded in 2008 by Koen² (Blanquart and Pellegrims) It is a consulting firm operating on the border of two domains: Customer-orientation Technological evolution Koen Blanquart: CEO at ICT4ME CTO at Zenitel Solution Strategy and roadmap at Crescent Holding Strategy board at the Hercules Trophy International Strategic technology advisor to several companies in Europe , the USA and the Middle East

5. Today: Social Media? Web 2.0? Is it relevant? The social media enablers & players Howcan we copewithsocial media?

6. Social Media? Web 2.0? Setting the scene

7. Social Media is like teensex: Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not betterAvinashKaushik - Google

8. Setting the scene: Web 2.0 ? Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. Tim O'Reilly

9. Highlevel of classification Andreas m kaplan

10. Objectives – Actions . Tell Advertise One to Many Reviews Broadcast Brand Loyalist Talk Socialize Many to many Recommends Facilitate Brand Friends

11. Criteria – web 2.0

12. Social Media – the “industry” Introduction Growth Maturity Decline Industry Sales Time

13. Relevance? Whyshould we care (orwhynot?)

14. Brand value

15. The Brand – exposed

18. Relevance?Relevance!

19. Who’s online - users Average mobile user is 32years old, 46% female Average social media user is 29 yearsold 2/3 users of MySpace are over 18 yearsold 400 MillionusersonFacebook 1 newmemberonLinkedineverysecond In Japan, 72% of social media is accessed mobile One-Third of Twitter Users Talk Brands You are what you have  You are what you share

20. Who provides social media Somee-commerce (.com) sites have found the (right) way MostlyVC-fundedstart-ups Expectationsabout returns are high (cfrfacebook) Businessplans (ifany) dodgy at best Valuation is in the eye of the beholder MashuponMashuponmashup Consolidation wave to beexpected Hype-basedcycles Strugglingwithinfrastructure Severalnewstartupseveryday Glocal

23. Social Media – the “players” Introduction Growth Maturity Decline Industry Sales Time

24. Summary (of a summarized deck) User generated content is out there, likeitornot The conversation is changing Yourcustomers are/willbetalkingaboutyou The discussion is notleadbyyou The companies in web 2.0 are not the most stable, both in structure as in service: no SLA!

25. Questions? Stop being a Twidiot Follow @kblanquaor@kpellegr #agyxadm