6. MassChallenge Israel 2020
Font Matters
Everything
You Create
Should Be
Legible
Not
Indecipherable
1 Font for Headings
1 Font for Body
Text should be at least 30pt, Titles 40pt+
8. MassChallenge Israel 2020
Pitch Insights #1
You will be pitching 30-65 year old white males*
They Probably Have no Sense of Humor
Understand their Culture, Region & Personality
Be Concise, On Time, and Respectful
Easy to Understand Concepts
Simple, Consistent and Clean Visuals and Layouts
Your Eloquence will be Crushed by Technical Jargon
“We are the Zoom of Z” NO! You are unique!
*=Over 91% of VCs decision makers are male
9. MassChallenge Israel 2020
Pitch Insights #2
Prepare to Improvise
No Bullet Points
Reasonable and Useful Metrics
Check your Ego at the Door
No Demo Videos!
Be Compelling
THEY care about YOUR idea that YOU care about
Send PDFs only (Keep Your Deck Updated)
10. MassChallenge Israel 2020
Storyboard First
Vision and Value Proposition
Come First
If you have no story,
how will you pitch your
company?
Creately has some examples and a template for free
https://creately.com/blog/examples/storyboard-templates-creately/
Canva has a free option and is designed for this with templates for you
https://www.canva.com/templates/search/presentations/
11. MassChallenge Israel 2020
Cover/Title Page
Company Name and Contact Details
Suggest you use a Business Card template with your
Logo instead of just plain text with the details
Moo Cards, come in all sizes, I use Mini-Moos use my discount link: https://refer.moo.com/s/keith771
12. MassChallenge Israel 2020
Explain the Problem you are Solving or the
Greatness you are Providing
Keep it Simple and Short, 1 Sentence
Provide Graphical Representation, if it makes sense
https://venngage.com/blog/best-pitch-decks/
13. MassChallenge Israel 2020
Market Potential
Be Definitive, Not 2% of $1Billion
https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
Mint.com
14. MassChallenge Israel 2020
Explain Your Solution
NEVER USE VIDEOS
https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
18. MassChallenge Israel 2020
The ME in Team
Your team & any Investors - Stay Focused!
https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
19. MassChallenge Israel 2020
Financial Information
Show Sales, Traction/Customers, Future Expenses
and Profits, NOT A Spreadsheet
Mint.com
https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
25. MassChallenge Israel 2020
Quick Review
Story Board – If you have no story, how will you pitch
your company? Vision and Value Proposition Come First
1. Cover/Title Page - Company Name and Contact Details
2. KISS and Explain the Problem you are Solving
3. Market Potential? Be Definitive, Not 2% of $1Billion
4. KISS and Explain Your Solution, NO VIDEO
5. Revenue/Business Model – Pricing, Who Pays, Levels
26. MassChallenge Israel 2020
Quick Review #2
6. Sales/Marketing – Niche, Industry Targeted or ABM
7. Competition – IT DOES EXIST! Research Them
8. The ME in Team – Your Team & any Investors Focus!
9. Financial Info – Show Sales, Traction/Customers,
Future Expenses and Profits, NOT A Spreadsheet
10.Closing – THE ASK, 2X+ it! Achievements and
Future Usage of Funds, Closing Tag Line
27. MassChallenge Israel 2020
Quick Review Extras
1. Key Partnerships
2. Demo/Screenshots - IF no more than 4 steps
3. NO BULLET POINTS
4. Keep Decks up to Date
5. Send PDFs ONLY
Learn your 1, 5, 10, and 20 Minute Pitches!