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SOCIALCONNECTIONS8April16-17,2015Boston
We LOVE our Sponsors, Go Talk to Them AFTER my Session
Keith Brooks
Professional Services Manager
@lotusevangelist
kbrooks@rockteam.com
About.me/keithbrooks
WHO
AM I?
SOCIALCONNECTIONS8April16-17,2015Boston
You can see that I
received an email from
"noreply" email address,
therefore, I ca...
SOCIALCONNECTIONS8April16-17,2015Boston
5
SO
WHAT?
Blended
Email
Single
Malt
Status
Updates
Your
Company?
SOCIALCONNECTIONS8April16-17,2015Boston
6
SO
WHAT?
Blended
Email
Single
Malt
Status
Updates
Your
Company?
SOCIALCONNECTIONS8April16-17,2015Boston
90% of the whisky
consumed over
the world is
blended whisky.http://hubpages.com/hu...
SOCIALCONNECTIONS8April16-17,2015Boston
Sysomos' Inside
Twitter("Inside Twitter: An In-depth Look Inside the Twitter World...
SOCIALCONNECTIONS8April16-17,2015Boston
February 2015:
Every 60 seconds on
Facebook: 510
comments are posted,
293,000 stat...
The findings of a study by
Emily Pronin of Princeton
University and Harvard
University's Daniel Wegner
…suggests a link be...
SOCIALCONNECTIONS8April16-17,2015Boston
In 1972….you spent ZERO
minutes on email!
In 2012 McKinsey Global
Institute says y...
SOCIALCONNECTIONS8April16-17,2015Boston
In 2014, the business
world accounts for over
108.7 billion emails per
day!
By 201...
SOCIALCONNECTIONS8April16-17,2015Boston
Consumers are sending
and receiving fewer
emails and opting
instead for other form...
SOCIALCONNECTIONS8April16-17,2015Boston
14
WE DO
WHAT!?
The Society for Personality and
Social Psychology (SPSP) showed
ho...
SOCIALCONNECTIONS8April16-17,2015Boston
15
Thank
You!
“If an organization has its processes run through
their social netwo...
SOCIALCONNECTIONS8April16-17,2015Boston
16
Don’t
Forget!
Tequila is the only way
to go
There is no right answer
WE make th...
Resources for Labels, Stats and Board
1) http://www.personalisedwhiskystore.com/index.php?sid=sk80kpcrn75s932u95dkou0al2&a...
SOCIALCONNECTIONS8April16-17,2015Boston
18
Thank
You!
Keith Brooks
@lotusevangelist
kbrooks@rockteam.com
About.me/keithbro...
Email vs. Status Updates as presented at Social Connections VIII Event
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Email vs. Status Updates as presented at Social Connections VIII Event

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Email is not oging away, status updates are out of control and they need not be mutually exclusive. I compared the single malt scotch to blended as a parallel point for understanding how your company may see the world. Be respectful of those that are sharing and those that are not as we need everyone to work together.
Presented at the Social Connections VIII Conference in Boston April 16, 2015

Publié dans : Technologie
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Email vs. Status Updates as presented at Social Connections VIII Event

  1. 1. 2 SOCIALCONNECTIONS8April16-17,2015Boston We LOVE our Sponsors, Go Talk to Them AFTER my Session
  2. 2. Keith Brooks Professional Services Manager @lotusevangelist kbrooks@rockteam.com About.me/keithbrooks WHO AM I?
  3. 3. SOCIALCONNECTIONS8April16-17,2015Boston You can see that I received an email from "noreply" email address, therefore, I can't reply back to this email address. 4 SAY WHAT? Can you create an address which catches and truncate all received emails? We want this to prevent bounces and errors mails to the customer.
  4. 4. SOCIALCONNECTIONS8April16-17,2015Boston 5 SO WHAT? Blended Email Single Malt Status Updates Your Company?
  5. 5. SOCIALCONNECTIONS8April16-17,2015Boston 6 SO WHAT? Blended Email Single Malt Status Updates Your Company?
  6. 6. SOCIALCONNECTIONS8April16-17,2015Boston 90% of the whisky consumed over the world is blended whisky.http://hubpages.com/hub/Single-Malt-Scotch-Whisky-vs-Blended-Whiskey 7 Really?
  7. 7. SOCIALCONNECTIONS8April16-17,2015Boston Sysomos' Inside Twitter("Inside Twitter: An In-depth Look Inside the Twitter World". Sysomos. 2009-06-10) survey from 2009, based on more than 11 million users, shows that 10% of Twitter users account for 86% of all activity. –https://en.wikipedia.org/wiki/Microblogging 8
  8. 8. SOCIALCONNECTIONS8April16-17,2015Boston February 2015: Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated… (Source: The Social Skinny) https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ 9 HOW MANY? 421,920,000 Day 2,953,440,000 Week 11,813,760,000 Month 153,578,880,000 Year
  9. 9. The findings of a study by Emily Pronin of Princeton University and Harvard University's Daniel Wegner …suggests a link between short bursts of activity and feelings of elation, power and creativity. - http://www.wjh.harvard.edu/~wegner/pdfs/Pronin%20&%20Wegner%20(2006).pdf 10 WHY Am I ? SOCIALCONNECTIONS8April16-17,2015Boston
  10. 10. SOCIALCONNECTIONS8April16-17,2015Boston In 1972….you spent ZERO minutes on email! In 2012 McKinsey Global Institute says you spend 28% of your day in it! McKinsey’s report suggested that workers could improve their email productivity by 25-30% through better use of social collaboration platforms, buying back 7-8.5% of their work week.Folders vs. search…..Which is better? Debateable http://fortune.com/2012/10/08/stop-checking-your-email-now/ 11 WE DO WHAT!?
  11. 11. SOCIALCONNECTIONS8April16-17,2015Boston In 2014, the business world accounts for over 108.7 billion emails per day! By 2018, business email will account for over 139.4 billion emails! http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018- Executive-Summary.pdf 12 How Many?!
  12. 12. SOCIALCONNECTIONS8April16-17,2015Boston Consumers are sending and receiving fewer emails and opting instead for other forms of communication such as social networking sites, instant messaging, Mobile IM, and SMS/text messaging. http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf 13
  13. 13. SOCIALCONNECTIONS8April16-17,2015Boston 14 WE DO WHAT!? The Society for Personality and Social Psychology (SPSP) showed how Facebook offers a dangerous medium for social comparison. People in that study with lots of Facebook friends had lower self- esteem, feeling worse about their place in life and their achievements….. People with just a few Facebook friends, viewing status updates wasn't a problem. http://www.livescience.com/18324-facebook-depression-social-comparison.html
  14. 14. SOCIALCONNECTIONS8April16-17,2015Boston 15 Thank You! “If an organization has its processes run through their social network, it’s easy to see who is completing the work and when.“ “High achievers become much easier to spot and perpetual slackers will have a much more difficult time sliding under the radar.“ “This kind of accountability may not be extremely popular to begin with, but increased transparency in how processes are handled, and knowing exactly who does what, cannot be anything but positive.” http://smartsocialmedia.com/enterprise-social-media-collaboration-whats-and-whys/
  15. 15. SOCIALCONNECTIONS8April16-17,2015Boston 16 Don’t Forget! Tequila is the only way to go There is no right answer WE make the world around us better Email serves a purpose No Reply is no way to go
  16. 16. Resources for Labels, Stats and Board 1) http://www.personalisedwhiskystore.com/index.php?sid=sk80kpcrn75s932u95dkou0al2&a gree=yes 2) http://experience.thefamousgrouse.com/store/personalised-label-maker 3) http://www.personalisedbottlelabels.co.uk/personalised-whiskey-labels.html 4) http://www.mybottlelabel.com/personalized-whiskey-labels-birthday- gifts.php?keywords=personalized+whiskey+label+birthday+gift 5) http://shop.glengoyne.com/glengoyne-fifteen-year-old-personalised-highland-single-malt- whisky#step-one 6) https://www.masterofmalt.com/personalised-whisky/ 7) https://shop.glenfiddich.com/personalised-gifts/glenfiddich-personalised-18-year-old- 70cl#personalise 8) http://freelabelmaker.com/category/beverages/liquor/whiskey/ 9) http://shop.tottenhamhotspur.com/product/spurs-personalised-label-and-blended-whisky- %28pers%29/spursbwisk 10)STATS for FB, LI, Twitter, etc.. from this site: http://expandedramblings.com/index.php/by- the-numbers-17-amazing-facebook-stats/3 Corkboard graphic from https://us.fotolia.com/Content/Comp/62075428 SOCIALCONNECTIONS8April16-17,2015Boston 17
  17. 17. SOCIALCONNECTIONS8April16-17,2015Boston 18 Thank You! Keith Brooks @lotusevangelist kbrooks@rockteam.com About.me/keithbrooks

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