Use Crowdfunding to Raise Money for Your School Project

Use Crowdfunding to Raise
Money for Your School
Karen Bonanno
Founder & Managing Director
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®

Introduction
35 years’ in K-12 school education
Teacher, teacher librarian, deputy
principal, regional adviser, education
officer, consultant
Face-to-face > Virtual
Professional Learning
International, national, state and local
presenter experience
Karen Bonanno

®
Housekeeping
• Disclaimer
– The views and opinions are those of the presenter and are
provided as general information which will require further
research to identify the application of the specific
requirements to the participant.
• Restrictions
– Eduwebinar Pty Ltd does NOT give permission for any
capture, recording or reproduction of this webinar in any
format unless you have prior permission.

What is crowdfunding in a school context
How to plan & manage a crowdfunding campaign
Example of crowdfunding projects
Different models of crowdfunding
Crowdfunding platforms that support education projects
Advantages & disadvantages of crowdfunding

®
What is Crowdfunding?
“A practice of funding a project or venture by raising
monetary contributions from a large number of people,
typically via the internet”
https://en.wikipedia.org/wiki/Crowdfunding
• Project initiator who proposes the idea or project
• Individuals who want to support the idea
• Moderating organisation (“crowdfunding platform”) that
brings the initiator and individuals together

®
https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive
https://www.youtube.com
/watch?v=WbMV9qYIXqM

®
Form your team
What
Who
When
Where
How
Why
Minimum
of 4
10 – 15 for
bigger
projects
Assign roles based on skills

®
Identify needs & timeline
Focus on learning outcomes
What
are the
specific
needs?
Average
30 – 60
days
Models:
Fixed- “All-
or-nothing”
or
Flexible-
“Keep-it-
all”

®
Identify needs & timeline
Focus on learning outcomes

®
Identify network & contacts
Brainstorm
a list of
potential
funders
“Why would
they want to
contribute?”
“What’s in it
for them?”
Personal & professional networks

®
Choose your platform
https://ozcrowd.com/
Free to
create &
share
Template
driven
Small
admin fee
Credit
Card Fee
Major
currencies

®
https://ozcrowd.com/how-it-works/

®
Choose your platform
http://www.pozible.com/
Free to
create &
share
Fixed
model –
“All or
nothing”
Variable
admin fee
Credit Card
Fee
Major
currencies

®
Other platforms
https://www.kickstarter.com/
https://www.indiegogo.com/
https://www.incited.org/en

®
Write project description
Introduction
& pic
Brief
description
Why cause is
important
Link funds to
specific
deliverables
Strive for
emotional
connection
Convince readers of the
“common good”

®
Create video / slideshow
https://vimeo.com/71153442
http://www.pozible.com/project/19278
Tell your
story
Include
real
people
Call to
action

®
Brainstorm perks/rewards
http://www.pozible.com/project/34565
Giveaways to entice contribution
Generally
people want
something in
return for their
support
Make it relevant
to the campaign

®
Kick start your campaign
Full on effort for the first few days
Email
Video
Social media
Take it offline
Media
Don’t spam

®
Update your network
Update at least once a week
Include
new
information
Tell them
what has
been
happening
Add
pictures
videos
drawings
diagrams
Images
infographic

®
Celebrate & debrief
Celebrate regardless of the outcome
Include
everyone
who has
been
involved
in the
campaign
Apply funds
Letters
Reports
Deliver
Meet with
team
Keep in touch

® What types of
projects would
your school
identify?
How would you
involve the
students and
parents?
Who would
you have on
your team?

®
Advantages & disadvantages
• Review similar
campaigns
• Different way
• Quick & concise
• Efficient use of time
• Rinse & repeat
• Taxation implications
• Intense energy & effort
• May not be successful
• Reputation very visible
• Deliver on your project

®
What has been covered
What is crowdfunding in a school context
How to plan & manage a crowdfunding campaign
Examples of crowdfunding projects
Different models of crowdfunding
Crowdfunding platforms
Advantages & disadvantages

®
Extra Resource List
Crowdfundit! Blog - http://www.crowdfundit.com.au/
Crowdfunding Times - http://paper.li/Learn2crowdfund/1366946715
5 tips for running a successful crowdfunding campaign
http://www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing-
campaign.html
Guidelines for student thank-yous -
http://help.donorschoose.org/hc/en-us/articles/201936706-Guidelines-for-student-thank-yous
Pinteret - https://www.pinterest.com/edutopia/crowdfunding/
10 secrets of highly successful crowdfunding campaigns -
http://ignitiondeck.com/id/10-crowdfunding-secrets/

®
In Closing
Access to presentation slides
http://www.slideshare.net/kbonanno/
Future events
http://eduwebinar.com.au/webinars
Twitter @eduwebinar
https://www.facebook.com/eduwebinar
https://plus.google.com/+EduWebinarAu/posts

®
Boosting your professional competence
27
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Use Crowdfunding to Raise Money for Your School Project

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