Innovation and Product management

Managing New Products and Innovation real-life lessons from running a venture and corporate lab Vishy Poosala Founder & CTO – Geopepper.com, Head of Bell Labs – India Sept, 2008

Topics covered managing innovation within organizations; applying innovation to new products generating product roadmaps, involving customers in evolving go-to-market strategies; securing innovation With the backdrop of Geopepper case study

.. Like Fish need water ,[object Object],[object Object],[object Object],[object Object]

Innovation: Doing something NEW Business Product

Managing / Encouraging innovation in companies ,[object Object],[object Object],? ,[object Object],[object Object]

Riding Horses to Innovation You can’t make the horse drink, but you CAN lead it to the water.

Our case study: Geopepper.com / an Alcatel-Lucent Venture from Bell Labs Geographic Messaging Service (GMS) Deliver content around where you are. Innovations: World was doing PULL. We enabled PUSH. SMS  MMS  GMS

Leading to innovation: Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leading to innovation: Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leading to innovation: Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

.. But stay focused on the goal ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get Real about your Customers ,[object Object],[object Object],[object Object],[object Object]

Customer is your partner from Day 0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prototype. Junk it. Then prototype again. Ad infinitum. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A-B-Cs of Product Roadmapping ,[object Object],[object Object],[object Object]

Roadmap: Keep it simple. ,[object Object],[object Object],[object Object],[object Object],[object Object]

New product introduction: Pick up Geoffrey Moore’s first book 

Securing innovation ,[object Object],[object Object],[object Object],[object Object]

Case Study of an Internal Venture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation and Product management

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