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Rob Morrison
General Manager - Frankston
RSL
BUILDING A FUNCTION ROOM
- WHY
 Frankston needed quality room
 Revenue driver
 Introduces new people to the venue
- How
 Studied current competitors
 What size is best fit
 Ensured flexibility
 Accommodated requirements of functions
- Who
 Middle/Lower markets (Suited Local Demographic)
 Associated Groups
 Birthdays , Low Key Weddings, Etc.
TWELVE MONTH SUMMARY 2012
Function Type Percentage
 Conference 31%
 Finger Food 29%
 Two Course 13%
 Three Course 13%
 Dinner & Show 6%
 Wake 8%
PLUS: BINGO, KINDRED GROUPS, MEETINGS ETC.
WEDDING
 Wendy & Thierry’s Wedding
 Room set for 90 guests
 6 hour room hire (6pm – 12pm)
 3 canapés on arrival
 3 course dinner
 Inclusive of tea & coffee
 Bar tab (beer, wine & soft drinks to the value of $2000)
 Bridal table – fully skirted
 Tables to be clothed with overlays and linen napkins
 Flower centre pieces (large arrangement per table)
 Chair covers & sashes
 Place cards (guest supply)
 Bonbonierre (guest supply)
 Present table
 Seating plan
 Dance floor
 AV equipment inclusive of 2 microphones
 MC – supplied by guest
 Security x 1
SPORTS PRESENTATION NIGHT
 Frankston Football club
 Room set for 200
 2 course dinner (entree, main)
 Inclusive of tea & coffee
 5 hour room hire (donated by venue)
 4 hour drinks package
 Tables to be clothed with overlays and paper coloured napkins
 Dance floor
 Candle centre pieces
 Theme coloured balloons (10 bunches)
 AV equipment inclusive of projector, laptop & 2 microphones
 Security x 1
21ST BIRTHDAY
 Kim’s 21st birthday party
 Room set cocktail style for 80
 Finger food Package –Premium Package (10 pieces per person)
 Drinks at individuals expense
 Tables to be clothed and paper coloured napkins
 Candle centre pieces
 Theme coloured balloons (6 bunches)
 Dance floor
 AV equipment inclusive of projector, laptop & 2 microphones
 DJ – supplied by guests
 Security x 1
BABBA – DINNER & SHOW PACKAGE
 Room Set show style for 265 (long tables & chairs)
 Allocated seating
 2 course dinner (main & dessert)
 Drinks at individuals expense
 Tables not clothed
 Paper Napkins
 Dance floor & Full stage
 AV equipment supplied by show
 Security x 1
WENDY & THIERRY’S WEDDING
Function Profit Calculation
SALES per head
Food (3c + canapes)
$5,310 $59
Beverages (bar sales per head) $2,000 $22
Room Hire $400
Theming, Flowers & Decoration
$1,465
Security Staff $150
TOTAL SALES $7,930
WENDY & THIERRY’S WEDDING
COSTS
Cost of Food
$1,350
Cost of Beverage $600
Wages – Kitchen staff $464 16hrs $29 ph
Wages – Service & bar staff
$806
5 staff
31 hrs $26 ph
Wages - Room set-up, dismantle $156 6hrs $26 ph
Wages - Function manager etc $238 4.5hrs + 4hrs $28 ph
Entertainment Agent commission $0
Security staff hire $150
Disposables - paper, linen $78
Theming, flowers and decorations $1,301
Meals, drinks for entertainers $0
Marketing & other costs $0
TOTAL COSTS $5,143
WENDY & THIERRY’S WEDDING
Function Profit Calculation
TOTAL SALES
$9,325
TOTAL COSTS $5,143
PROFIT $4,182
SPORTS PRESENTATION NIGHT
Function Profit Calculation
SALES per head
Food
$5,400 $36
Beverages (bar sales per head) $5,400 $36
Room Hire $400
Theming, Flowers & Decoration
$180
Security Staff $150
TOTAL SALES $11,530
SPORTS PRESENTATION NIGHT
COSTS
Cost of Food
$1,650
Cost of Beverage $1,620
Wages – Kitchen staff $464 16hrs $29 ph
Wages – Service & bar staff
$676
5 staff
26 hrs $26 ph
Wages - Room set-up, dismantle $260 10hrs $26 ph
Wages - Function manager etc $287 10.25hrs $28 ph
Entertainment Agent commission $0
Security staff hire $150
Disposables - paper, linen $83
Theming, flowers and decorations $195
Meals, drinks for entertainers $0
Marketing & other costs $400
TOTAL COSTS $5,785
SPORTS PRESENTATION NIGHT
Function Profit Calculation
TOTAL SALES
$11,530
TOTAL COSTS $5,785
PROFIT $5,745
21ST BIRTHDAY
Function Profit Calculation
SALES per head
Food
$1,600 $20
Beverages (bar sales per head) $1,680 $21
Room Hire $250
Theming, Flowers & Decoration
$108
Security Staff $150
TOTAL SALES $3,788
21ST BIRTHDAY
COSTS
Cost of Food
$720
Cost of Beverage $501
Wages – Kitchen staff $176 6hrs $29 ph
Wages – Service & bar staff
$546 21 hrs $26 ph
Wages - Room set-up, dismantle $65 2.5hrs $26 ph
Wages - Function manager etc $140 5hrs $28 ph
Entertainment Agent commission $0
Security staff hire $150
Disposables - paper, linen $26
Theming, flowers and decorations $90
Meals, drinks for entertainers $0
Marketing & other costs $0
TOTAL COSTS $2,412
21ST BIRTHDAY
Function Profit Calculation
TOTAL SALES
$3,788
TOTAL COSTS $2,412
PROFIT $1,376
BABBA – DINNER & SHOW
Function Profit Calculation
SALES per head
Food component $3,807 $27
Show component $7,420 $28
Beverages (bar sales per head) $3,180 $12
Room Hire $0
Theming, Flowers & Decoration
$8
Security Staff $0
TOTAL SALES $14,407
BABBA – DINNER & SHOW
COSTS
Cost of Food
$1,551
Cost of Beverage $954
Wages – Kitchen staff $464 16hrs $29 ph
Wages – Service & bar staff
$702 27 hrs $26 ph
Wages - Room set-up, dismantle $156 6hrs $26 ph
Wages - Function manager etc $84 3hrs $28 ph
Entertainment Agent commission $6,600
Security staff hire $0
Disposables - paper, linen $53
Theming, flowers and decorations $0
Meals, drinks for entertainers $250
Marketing & other costs $150
TOTAL COSTS $10,964
BABBA – DINNER & SHOW
Function Profit Calculation
TOTAL SALES
$14,407
TOTAL COSTS $10,964
PROFIT $3,443

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Event Costings Up Close

  • 2.
  • 3.
  • 4. BUILDING A FUNCTION ROOM - WHY  Frankston needed quality room  Revenue driver  Introduces new people to the venue - How  Studied current competitors  What size is best fit  Ensured flexibility  Accommodated requirements of functions - Who  Middle/Lower markets (Suited Local Demographic)  Associated Groups  Birthdays , Low Key Weddings, Etc.
  • 5. TWELVE MONTH SUMMARY 2012 Function Type Percentage  Conference 31%  Finger Food 29%  Two Course 13%  Three Course 13%  Dinner & Show 6%  Wake 8% PLUS: BINGO, KINDRED GROUPS, MEETINGS ETC.
  • 6. WEDDING  Wendy & Thierry’s Wedding  Room set for 90 guests  6 hour room hire (6pm – 12pm)  3 canapés on arrival  3 course dinner  Inclusive of tea & coffee  Bar tab (beer, wine & soft drinks to the value of $2000)  Bridal table – fully skirted  Tables to be clothed with overlays and linen napkins  Flower centre pieces (large arrangement per table)  Chair covers & sashes  Place cards (guest supply)  Bonbonierre (guest supply)  Present table  Seating plan  Dance floor  AV equipment inclusive of 2 microphones  MC – supplied by guest  Security x 1
  • 7. SPORTS PRESENTATION NIGHT  Frankston Football club  Room set for 200  2 course dinner (entree, main)  Inclusive of tea & coffee  5 hour room hire (donated by venue)  4 hour drinks package  Tables to be clothed with overlays and paper coloured napkins  Dance floor  Candle centre pieces  Theme coloured balloons (10 bunches)  AV equipment inclusive of projector, laptop & 2 microphones  Security x 1
  • 8. 21ST BIRTHDAY  Kim’s 21st birthday party  Room set cocktail style for 80  Finger food Package –Premium Package (10 pieces per person)  Drinks at individuals expense  Tables to be clothed and paper coloured napkins  Candle centre pieces  Theme coloured balloons (6 bunches)  Dance floor  AV equipment inclusive of projector, laptop & 2 microphones  DJ – supplied by guests  Security x 1
  • 9. BABBA – DINNER & SHOW PACKAGE  Room Set show style for 265 (long tables & chairs)  Allocated seating  2 course dinner (main & dessert)  Drinks at individuals expense  Tables not clothed  Paper Napkins  Dance floor & Full stage  AV equipment supplied by show  Security x 1
  • 10. WENDY & THIERRY’S WEDDING Function Profit Calculation SALES per head Food (3c + canapes) $5,310 $59 Beverages (bar sales per head) $2,000 $22 Room Hire $400 Theming, Flowers & Decoration $1,465 Security Staff $150 TOTAL SALES $7,930
  • 11. WENDY & THIERRY’S WEDDING COSTS Cost of Food $1,350 Cost of Beverage $600 Wages – Kitchen staff $464 16hrs $29 ph Wages – Service & bar staff $806 5 staff 31 hrs $26 ph Wages - Room set-up, dismantle $156 6hrs $26 ph Wages - Function manager etc $238 4.5hrs + 4hrs $28 ph Entertainment Agent commission $0 Security staff hire $150 Disposables - paper, linen $78 Theming, flowers and decorations $1,301 Meals, drinks for entertainers $0 Marketing & other costs $0 TOTAL COSTS $5,143
  • 12. WENDY & THIERRY’S WEDDING Function Profit Calculation TOTAL SALES $9,325 TOTAL COSTS $5,143 PROFIT $4,182
  • 13. SPORTS PRESENTATION NIGHT Function Profit Calculation SALES per head Food $5,400 $36 Beverages (bar sales per head) $5,400 $36 Room Hire $400 Theming, Flowers & Decoration $180 Security Staff $150 TOTAL SALES $11,530
  • 14. SPORTS PRESENTATION NIGHT COSTS Cost of Food $1,650 Cost of Beverage $1,620 Wages – Kitchen staff $464 16hrs $29 ph Wages – Service & bar staff $676 5 staff 26 hrs $26 ph Wages - Room set-up, dismantle $260 10hrs $26 ph Wages - Function manager etc $287 10.25hrs $28 ph Entertainment Agent commission $0 Security staff hire $150 Disposables - paper, linen $83 Theming, flowers and decorations $195 Meals, drinks for entertainers $0 Marketing & other costs $400 TOTAL COSTS $5,785
  • 15. SPORTS PRESENTATION NIGHT Function Profit Calculation TOTAL SALES $11,530 TOTAL COSTS $5,785 PROFIT $5,745
  • 16. 21ST BIRTHDAY Function Profit Calculation SALES per head Food $1,600 $20 Beverages (bar sales per head) $1,680 $21 Room Hire $250 Theming, Flowers & Decoration $108 Security Staff $150 TOTAL SALES $3,788
  • 17. 21ST BIRTHDAY COSTS Cost of Food $720 Cost of Beverage $501 Wages – Kitchen staff $176 6hrs $29 ph Wages – Service & bar staff $546 21 hrs $26 ph Wages - Room set-up, dismantle $65 2.5hrs $26 ph Wages - Function manager etc $140 5hrs $28 ph Entertainment Agent commission $0 Security staff hire $150 Disposables - paper, linen $26 Theming, flowers and decorations $90 Meals, drinks for entertainers $0 Marketing & other costs $0 TOTAL COSTS $2,412
  • 18. 21ST BIRTHDAY Function Profit Calculation TOTAL SALES $3,788 TOTAL COSTS $2,412 PROFIT $1,376
  • 19. BABBA – DINNER & SHOW Function Profit Calculation SALES per head Food component $3,807 $27 Show component $7,420 $28 Beverages (bar sales per head) $3,180 $12 Room Hire $0 Theming, Flowers & Decoration $8 Security Staff $0 TOTAL SALES $14,407
  • 20. BABBA – DINNER & SHOW COSTS Cost of Food $1,551 Cost of Beverage $954 Wages – Kitchen staff $464 16hrs $29 ph Wages – Service & bar staff $702 27 hrs $26 ph Wages - Room set-up, dismantle $156 6hrs $26 ph Wages - Function manager etc $84 3hrs $28 ph Entertainment Agent commission $6,600 Security staff hire $0 Disposables - paper, linen $53 Theming, flowers and decorations $0 Meals, drinks for entertainers $250 Marketing & other costs $150 TOTAL COSTS $10,964
  • 21. BABBA – DINNER & SHOW Function Profit Calculation TOTAL SALES $14,407 TOTAL COSTS $10,964 PROFIT $3,443