Presented at Clubs+ Weddings & Events Management Summit 2012

1. FROM SMALL TO BIG
HOW WE DOUBLED OUR
EVENTS BUSINESS AT
ARMIDALE
Samantha Brady
Armidale City Bowling Club

2. THE OLD – THE AUDITORIUM, TOPS
FUNCTION ROOM, COFFEE SHOP

3. TODAY – THE AUDITORIUM, TOPS
FUNCTION ROOM, DANGARSLEIGH AND
THE BBQ AREA

4. ARMIDALE CITY BOWLING CLUB

5. SAUMAREZ HOMESTEAD

6. ORGANISATION

7. SAUMAREZ HOMESTEAD

8. SAUMAREZ HOMESTEAD -
MARQUEE

9. SAUMAREZ HOMESTEAD –
VISITOR CENTRE

10. BOOKING SHEETS

11. FOOD AND BEVERAGE – THE OLD

12. FOOD AND BEVERAGE – TODAY

13. FOOD AND BEVERAGE – TODAY

14. FOOD AND BEVERAGE – TODAY

15. $70,000.00
Banquet Sales Total Banquet
$60,000.00
Sales 09/10
$50,000.00 Total Banquet
Sales 10/11
$40,000.00 Total Banquet
Sales 11/12
$30,000.00
COMPARATIVE FIGURES
$20,000.00
$10,000.00
$0.00
Banquet Sales Comparisons
Room Hire Comparisons $450,000.00
$394,480.95
25000 $400,000.00
$346,884.35
$350,000.00
20000 $300,000.00 $271,922.83
15000 $250,000.00
$200,000.00
10000 $122,558.12
$150,000.00 Banquet Sales $
5000 $100,000.00
$47,596.60
$50,000.00
0
$0.00
09/10 Diff 09/10 10/11 Diff 10/11 11/12
Total to Present Total to Present Total
Banquet Banquet Banquet
Sales Sales Sales

16. Departments 10/11
3,000,000.00 $160,000.00
$140,000.00
2,500,000.00
$120,000.00
2,000,000.00
$100,000.00
1,500,000.00 $80,000.00
Pokie T/O 10/11
$60,000.00
1,000,000.00 Catering Sales 10/11
$40,000.00
500,000.00 Bar Sales 10/11
$20,000.00
0.00 $0.00
COMPARATIVE FIGURES
Per Head Spend - Internal
$45.00
$40.00
$35.00
$30.00
$25.00
$20.00
Per Head Spend
$15.00
$10.00
$5.00
$0.00
FY 09/10 FY 10/11 FY11/12

17. TODAY
ARMIDALE CITY BOWLING CLUB