How to rock blogging: The beginner's guide

•

206 j'aime•127,875 vues

Want to start blogging? That's great! Having your own blog can help your career prospects by enhancing your online reputation and showing off (and improving) your writing skills. From choosing the right platform (WordPress VS Blogger VS Tumblr) to some basic SEO, here's a 101 on how you can get started blogging today. For more information on blogging, please visit my website: http://www.kcclaveria.com

Marketing Carrière

@KCCLAVERIA KCCLAVERIA.COM
WHY YOU
SHOULD ROCK
(And how to do it)
BLOGGING

@KCCLAVERIA KCCLAVERIA.COM
WHY
BLOG?
@KCCLAVERIA | KCCLAVERIA.COM

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Blogging builds your
online reputation.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
It shows oﬀ your skills.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
It improves your skills.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Here’s a
great
example.

@KCCLAVERIA KCCLAVERIA.COM
QUESTIONS TO
ANSWER WHEN
GETTING
STARTED
@KCCLAVERIA | KCCLAVERIA.COM

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
You have a lot of options. (These are just
some of them.)

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Are you primarily posting
images or text?
MOSTLY
IMAGES

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
MOSTLY
TEXT
Are you primarily posting
images or text?

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
BOTH
IMAGE & TEXT
Are you primarily posting
images or text?

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Are you self-hosting your blog?

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
GREAT FOR
SELF-HOSTING
Are you self-hosting your blog?

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
HOSTED BY THE
WEBSITE
Are you self-hosting your blog?

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
VERY
CUSTOMIZABLE
NOT
CUSTOMIZABLE
How much customization do you want to do?

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
VERY
CUSTOMIZABLE
NOT
CUSTOMIZABLE
How much customization do you want to do?
You can use your own domain
name with these.

@KCCLAVERIA KCCLAVERIA.COM
5 TIPS FOR
BEGINNER
BLOGGERS
@KCCLAVERIA | KCCLAVERIA.COM

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
TIP 1:
Post consistently.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
TIP #2:
Find your voice.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
TIP #3:
Promote your new posts.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Promote it on
Facebook.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Promote it
on Twitter.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Promote it
on LinkedIn.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
TIP #4:
Learn a little bit about SEO.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
It will help your content get found.
Photo credit: Moz.com

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
At the very
least, you
should use
keywords
in your
title.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
TIP #5:
Check your analytics.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
Analytics will show you what works—
and what type of content you should
continue to produce.

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
BLOGGING:
JUST DO IT!

@KCCLAVERIA KCCLAVERIA.COM@KCCLAVERIA | KCCLAVERIA.COM
P.S. Check out my
blog at
kcclaveria.com.

Contenu connexe

En vedette

Making Money Blogging

Matt Haughey

Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers. This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification

The Fundamentals of Blogging

HubSpot

Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.

How to Combine SEO, Blogging, and Social Media For Results HubSpot

HubSpot

Brand You : Personal Branding

Studio Science

A new design for Pages: what are the real changes?

KRDS

Pimp Your LinkedIn Profile 2015

Sofie van der Linden

Blogging 101

AJ Matela

[rwdsummit] Adaptive Images in Responsive Web Design

Christopher Schmitt

Blogging Basics

Evy Hanson

Treinamento webinar junho 2016

Contemplo Cia de Dança

LinkedIn Workshop PowerPoint

Miami University

All About LinkedIn: For Beginners

EnVeritasGroup

Blogging 101 (by W2O Group & SBA)

W2O Group

En vedette (13)

Making Money Blogging

The Fundamentals of Blogging

How to Combine SEO, Blogging, and Social Media For Results HubSpot

Brand You : Personal Branding

A new design for Pages: what are the real changes?

Pimp Your LinkedIn Profile 2015

Blogging 101

[rwdsummit] Adaptive Images in Responsive Web Design

Blogging Basics

Treinamento webinar junho 2016

LinkedIn Workshop PowerPoint

All About LinkedIn: For Beginners

Blogging 101 (by W2O Group & SBA)

Dernier

Aryabhata I, II of mathematics of both.pptx

tegevi9289

personal branding kit for music business

brjohnson6

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

DIGISHIFT INDIA +918368319550

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

aditipandeya

What is Google Search Console and What is it provide?

riteshhsociall

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Dernier (20)

Aryabhata I, II of mathematics of both.pptx

personal branding kit for music business

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Cash payment girl 9257726604 Hand ✋ to Hand over girl

The Science of Landing Page Messaging.pdf

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Brand experience Dream Center Peoria Presentation.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Brand experience Peoria City Soccer Presentation.pdf

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Labour Day Celebrating Workers and Their Contributions.pptx

No Cookies No Problem - Steve Krull, Be Found Online

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

What is Google Search Console and What is it provide?

Uncover Insightful User Journey Secrets Using GA4 Reports

Digital Strategy Master Class - Andrew Rupert

SEO Master Class - Steve Wiideman, Wiideman Consulting Group