9722615 Jeffrey

I nternet blogs as a tourism marketing medium: A case study Presenter: Han-Ming Jeffrey Chen Instructor: Dr. Pi-Ying Teresa Hsu Date: Oct. 27, 2008

Lin, Y.S., & Huang, J. Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of business research , 59, 1201-1205.

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Research Motives ,[object Object],[object Object],[object Object]

Literature Review ,[object Object],[object Object],[object Object]

Photography and Tourism ,[object Object],[object Object]

Internet marketing on tourism ,[object Object],[object Object]

AIDA model A ttention I nterest D esire A ction

Method classified by AIDA in the field of consumer behavior Data analysis 301 messages Quantity of the collection from July 1st to November 2nd in 2003 Period from the message board of Justin's website Data collection

Result ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Categorized messages—Attention, Interest, Desire, Action (AIDA) ,[object Object],[object Object],[object Object],[object Object]

Categorized messages—Attention, Interest, Desire, Action (AIDA) ,[object Object],[object Object],[object Object],[object Object],[object Object]

My research Reference materials: Bed & Breakfast (B&B) blog Quantitative (questionnaires) Method those who habitually surf the blogs Objective The blog marketing: from the consumers’ points of view Topic

9722615 Jeffrey

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9722615 Jeffrey