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Presenter: Hsin-Pei Pan  Instructor: Dr. Pi-Ying Hsu Date: December 29, 2008 The interactions among provision of information, customers’ perception and customers’ satisfaction: In terms of the industries of Hotel and B&B 1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content 2
[object Object],Background 3
Motivation ,[object Object],4
5 Customers’ perception Customers’ satisfaction Provision of information
Purpose of Study ,[object Object],6
[object Object],Customer’s Perception 7
Customer’s Satisfaction ,[object Object],[object Object],8
Provision of Information ,[object Object],9
Research Questions ,[object Object],H1: There exists a possibility of having differences  between this two sides. 10
[object Object],[object Object],[object Object],11
Literature Review ,[object Object],[object Object],12
Literature Review ,[object Object],( Nasution & Mavondo, 2008) 13
Instrument ,[object Object],[object Object],[object Object],[object Object],[object Object],14
Procedures of the Study Hualian 2 months 15 Pilot Study ,[object Object],Questionnaire 500 participants
Data Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],16
[object Object],17

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  • 1. Presenter: Hsin-Pei Pan Instructor: Dr. Pi-Ying Hsu Date: December 29, 2008 The interactions among provision of information, customers’ perception and customers’ satisfaction: In terms of the industries of Hotel and B&B 1
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  • 5. 5 Customers’ perception Customers’ satisfaction Provision of information
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