2. Concept
Ambassadors and High Commissioners
working in Pakistan will highlight bilateral
relations with Pakistan in a weekly TV
program on a popular channel.
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3. Format
Two Pakistani anchors will take interview of
an ambassador or envoy in Pakistan. It will
be aired in English & Urdu. Each episode will
be of 15 minutes. Program will be pre-
recorded and censored by PEMRA.
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4. Episode Segments
History of Foreign country
(3-4 Minutes)
Interview of Ambassador / Envoy
(5-6 Minutes)
Interview of Cultural Counselor
(3-4 Minutes)
Interview of Economic Counselor
(3-4 Minutes)
Advertisements
(1 Minutes)
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5. Shooting
Interviews of envoys will be taken at
respective embassies or missions in
Islamabad, Peshawar, Lahore and Karachi.
Cultural footage will be taken from the
embassies to be included in episode. Fresh
footage will be edited in studio in Islamabad.
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6. Benefits of Program
Image building of foreign countries i.e. their
role in socio-economic development of
Pakistan
Soft image of Pakistan in world
New informative program for general public
and business community of Pakistan
TV channel will get revenue from
advertisements
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7. Dealing with TV Channel
Contract will be signed with TV Channel. 6
pre-recorded episodes will be given to
channel so that “Air Slot” will remain intact.
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