IPL 2010 is probably India's most popular sporting event this year. And there are several ways in which people are accessing content related to IPL. Besides TV, we have the Youtube channel online, multiplexes, pubs and of course through the mobile. Here is a sneak preview of mobile consumption related to IPL.

1. Indian Premier League on Mobile “An Informate Mobile Intelligence Report” Data for Week 1: 11th- 20th March 2010

4. Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator

5. On successful registration & installation of the SmartMeter, his/her profile data is collected

6. The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis

7. Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patternsMobile User Completes Registration Agrees to be a part of the meter panel Operator Receives an SMS with a WAP link to the application Informate How Informate works? Oparticipating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continuen behalf of DB5, thank you for Installs meter application on device Option s Menu Application transfers usage data to Online Servers on a daily basis Online access to view periodic reports 3

8. Huge spike in the data seen on websites during IPL as compared to the pre-IPL period.

9. Share of the IPL based websites – based on Pageviews Overall, amongst IPL based websites Crickinfo tops the share of page views followed by IPLT20.

10. Top cricket applications- based on reach Reach (%): Percent of total universe accounted for by total application users during the report month

11. Top cricket based games – based on reach Reach (%): Percent of total universe accounted for by total application users during the report month

12. Thank You! 8