Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.
7. Process Crawl Social Media 101 Social media strategy Network development Walk Content development Enrich content Multi-media production Run Engage online influencers Offline meet-ups Online ads Fly Embrace community Fly on your own SEO
8. Get Found Build an online presence Develop content Publish and promote Search engine optimization
9. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for resources & PR Use Linkedin for business networking Follow blogs Subscribe to newsletters Microblog Bookmark (Digg, Delicious, Stumble Upon) Engage