Tanishq

2.  Hike in gold import duty to 15%
 Efforts by Government to reduce the demand
for Gold
 Lower prices offered by local jewellers
selling gold sourced through various other
routes.
 Latest RBI rules now mandate that any
importer of gold will have to earmark 20 per
cent of that gold for exports.

3.  High gold prices and efforts by
Government to reduce demand
 Economic slowdown and lower disposable
income
Depreciation of rupee
Increasing wages and costs

4.  Jewellery is considered to be a tradition from
ancestral time
 Jewellery is considered auspicious
(Mangalsuthra, Akshaya Thritiya)
 Tanishq also stands for social status and
prestige
 jewellery has always been linked with
Wealth, Prosperity and Power

5.  Less labour intensive
Use of technology to measure purity
Innovative Design using CAD/CAM
Technologically updated manufacturing
unit leading to better quality

6. All the glitters is purely gold
Trustworthiness
Credibility
Respect
Traditions

7. Competition from local jewelers
Western designs
18 carat wedding jewelry instead of the
traditional 22 carat
The brand name was markedly feminine
Exquisite showroom but limited inventory
on display

8. Teenagers Collection
Open 33 new stores in FY 14
Swarnanidhi Scheme
Goldplus Future Scheme
The confident matriarch segment