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Social Media Primer
  for Business




               keithburtis.com
keithburtis.com
Nearly the Year
     2010
The hierarchy is
    Crumbling




We Are All Connected
Millions Entering
 Social Networks




The Web has given EVERYONE a voice!
Growth of Social Networks




alone is growing at 1300% a Month!
Social Media is Successful because it is not about the
                    technology

                             Image ...
Who is Talking about
        you?
 Employees

 Customers

 Friends

 Relatives

 Competitors
maybe it’s time to join the party?
FACT
FACT
Your brand is no longer what you say it is
FACT
     Your brand is no longer what you say it is


Your brand is Googles Perception of who you are....
FACT
        Your brand is no longer what you say it is


   Your brand is Googles Perception of who you are....


Your br...
Where do you
      Research...
Major Purchases?

Historical information?

Technology?

Market Opportunities?

Competitors?...
Gobbled up 90% of search in 2008!
Gobbled up 90% of search in 2008!




Google Market Cap Now Bigger than General Electric
FACT
FACT
Online Purchasing is up over 200% every year for
                the last 5 years!
Google Ranks on:

Domain Age

Recency

Relevancy

Inbound & Outbound Links
Social media is:

Always Recent!

Relevant to the Reader! (Opt in)

Indexed by Search Engines!

Great for building reputat...
Are you easily Located on Google?
            Lets See????
Be listed above the
               fold!




Blog/Social
  Media
       Are potential members finding what they need?
What Does Google
   see in you?
Is your Web
Presence all about
       you?
FACT
FACT
62% OF PEOPLE TRUST THE RECOMMENDATION OF
   A COMPLETE STRANGER ON THE WEB OVER
    TRADITIONAL COMMERCIAL ADVERTISI...
FACT
FACT
 According to a global survey of 26,486 Internet users in 47 markets,
consumer recommendations are the most credible ...
FACT
 According to a global survey of 26,486 Internet users in 47 markets,
consumer recommendations are the most credible ...
Consumer Shift of
  Power & Trust
Social Networks

Product Reviews

Comments

Niche Influencers

Blogs

Microblogs
Don’t be afraid of the Tools!
10 Reasons to Blog
  
 1.
Search Engine Marketing

2.
 Direct Communications

3.
 Personal Branding

4.
 Competitive Diffe...
FACT
Strategically Planned Blogging provides Unplanned Opportunity
FACT
Strategically Planned Blogging provides Unplanned Opportunity




 Every Business opportunity came from blogging
    ...
FACT
Strategically Planned Blogging provides Unplanned Opportunity


            Relatively Unknown in the Arts




 Every...
FACT
Strategically Planned Blogging provides Unplanned Opportunity


           Relatively Unknown in the Arts
   Complete...
FACT
Strategically Planned Blogging provides Unplanned Opportunity


           Relatively Unknown in the Arts
  Completel...
FACT
Strategically Planned Blogging provides Unplanned Opportunity


           Relatively Unknown in the Arts
  Completel...
FACT
Strategically Planned Blogging provides Unplanned Opportunity


           Relatively Unknown in the Arts
  Completel...
Blogging
      Wordpress is my tool of Choice
                   Free
              Easy to Update
         Search Engine ...
Blogging best Practices
                 Call to Action




Value Add
Blogging best Practices
                                  Call to Action




Value Add

            Write what you know
Blogging best Practices
                                           Call to Action




Value Add

            Write what yo...
Blogging best Practices
                                           Call to Action




Value Add

            Write what yo...
Blogging best Practices
                                      Call to Action




Value Add

            Write what you kno...
Behind the Scenes
Understanding RSS
    Real Simple Syndication
Benefits of RSS
Aggregate All related Information to one
place

Be notified as soon as new information arrives

Easy to syn...
Real Time News & Conversation            Keyword Tracking


Focus groups at the tip of your fingers   Competitive Analysis
...
Open Structure




www.tweetdeck.com
facebook
Uber targeted Advertising   Networking

Lead generation             Viral Effect

Facebook Fan Pages          Acc...
Network Valuation?




    1,000,000+ Members
Keith’s Top 10 List

1. Never Approach a network
              or
   individual in a network
   with a greedy one sided
  ...
Keith’s Top 10 List

2. The onset of the digital
 revolution will forever
    change the way we
   communicate and do
    ...
Keith’s Top 10 List


3. Utilize toolsets that help
   you best communicate
       your message.




    .         .
www K...
Keith’s Top 10 List

   4. Sharing in online
  community spaces can
   often bring valuable
   market research and
       ...
Keith’s Top 10 List


  5. Opportunity is born of
  creating consistent value
 for others while remaining
       true to y...
Keith’s Top 10 List

 6. When customers can
 interact with the people
   creating a product or
   offering a service the
p...
Keith’s Top 10 List



      7. Scale and Build
       Community One
    Relationship at a time




    .         .
www Ke...
Keith’s Top 10 List



  8. Tactics and Objectives
  must play nice together




    .         .
www KeithBurtis com
Keith’s Top 10 List



   9. Soft Social Metrics
   Must Correlate Back to
    hard Business ROI




    .         .
www K...
Keith’s Top 10 List

  10. For Social media to
 grow; professionals must
 be able to speak fluent in
 social spaces and be...
Keith’s Top 10 List



   PASSION!!!
        Be passionate or go home




    .         .
www KeithBurtis com
Education & Exploration of Social Media & Emerging Technologies

                         Education

                     ...
Social Media Primer For Business
Social Media Primer For Business
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Social Media Primer For Business

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This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.

Publié dans : Technologie, Business
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Social Media Primer For Business

  1. 1. Social Media Primer for Business keithburtis.com
  2. 2. keithburtis.com
  3. 3. Nearly the Year 2010
  4. 4. The hierarchy is Crumbling We Are All Connected
  5. 5. Millions Entering Social Networks The Web has given EVERYONE a voice!
  6. 6. Growth of Social Networks alone is growing at 1300% a Month!
  7. 7. Social Media is Successful because it is not about the technology Image Credit: Wikipedia It’s about being human
  8. 8. Who is Talking about you? Employees Customers Friends Relatives Competitors
  9. 9. maybe it’s time to join the party?
  10. 10. FACT
  11. 11. FACT Your brand is no longer what you say it is
  12. 12. FACT Your brand is no longer what you say it is Your brand is Googles Perception of who you are....
  13. 13. FACT Your brand is no longer what you say it is Your brand is Googles Perception of who you are.... Your brand is what people are saying about you when your not listening.....
  14. 14. Where do you Research... Major Purchases? Historical information? Technology? Market Opportunities? Competitors? Clients?
  15. 15. Gobbled up 90% of search in 2008!
  16. 16. Gobbled up 90% of search in 2008! Google Market Cap Now Bigger than General Electric
  17. 17. FACT
  18. 18. FACT Online Purchasing is up over 200% every year for the last 5 years!
  19. 19. Google Ranks on: Domain Age Recency Relevancy Inbound & Outbound Links
  20. 20. Social media is: Always Recent! Relevant to the Reader! (Opt in) Indexed by Search Engines! Great for building reputation and brand awareness worth talking about!
  21. 21. Are you easily Located on Google? Lets See????
  22. 22. Be listed above the fold! Blog/Social Media Are potential members finding what they need?
  23. 23. What Does Google see in you?
  24. 24. Is your Web Presence all about you?
  25. 25. FACT
  26. 26. FACT 62% OF PEOPLE TRUST THE RECOMMENDATION OF A COMPLETE STRANGER ON THE WEB OVER TRADITIONAL COMMERCIAL ADVERTISING ~FORRESTER RESEARCH 2009
  27. 27. FACT
  28. 28. FACT According to a global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the studies respondents. ~AC NIELSON 2008
  29. 29. FACT According to a global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the studies respondents. ~AC NIELSON 2008 Are you enabling your customers to review and recommend your products and services?
  30. 30. Consumer Shift of Power & Trust Social Networks Product Reviews Comments Niche Influencers Blogs Microblogs
  31. 31. Don’t be afraid of the Tools!
  32. 32. 10 Reasons to Blog 1. Search Engine Marketing 2. Direct Communications 3. Personal Branding 4. Competitive Differentiation. 5. Relational Marketing. 6. Exploit the Niches. 7. Media & Public Relations. 8. Position Yourself as an Expert. 9. Reputation Management. 10. Low cost.
  33. 33. FACT Strategically Planned Blogging provides Unplanned Opportunity
  34. 34. FACT Strategically Planned Blogging provides Unplanned Opportunity Every Business opportunity came from blogging & Social Channels.
  35. 35. FACT Strategically Planned Blogging provides Unplanned Opportunity Relatively Unknown in the Arts Every Business opportunity came from blogging & Social Channels.
  36. 36. FACT Strategically Planned Blogging provides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Every Business opportunity came from blogging & Social Channels.
  37. 37. FACT Strategically Planned Blogging provides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Helping Arts Organizations with their Web Presence Every Business opportunity came from blogging & Social Channels.
  38. 38. FACT Strategically Planned Blogging provides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Helping Arts Organizations with their Web Presence Growing massive developer Communities at Best Buy Every Business opportunity came from blogging & Social Channels.
  39. 39. FACT Strategically Planned Blogging provides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Helping Arts Organizations with their Web Presence Growing massive developer Communities at Best Buy Starting my own consulting practice Every Business opportunity came from blogging & Social Channels.
  40. 40. Blogging Wordpress is my tool of Choice Free Easy to Update Search Engine Optimized Ability to Auto-update Social Networks Creates Home Base
  41. 41. Blogging best Practices Call to Action Value Add
  42. 42. Blogging best Practices Call to Action Value Add Write what you know
  43. 43. Blogging best Practices Call to Action Value Add Write what you know Create a Call to Action
  44. 44. Blogging best Practices Call to Action Value Add Write what you know Create a Call to Action Provide Value
  45. 45. Blogging best Practices Call to Action Value Add Write what you know Create a Call to Action Provide Value Demonstrate Knowledge
  46. 46. Behind the Scenes
  47. 47. Understanding RSS Real Simple Syndication
  48. 48. Benefits of RSS Aggregate All related Information to one place Be notified as soon as new information arrives Easy to syndicate your content to ANYONE who wants it Real Time Search (Strategic Stalking)
  49. 49. Real Time News & Conversation Keyword Tracking Focus groups at the tip of your fingers Competitive Analysis Instant information Like Minded Individuals Network in your Pocket Traffic Generation Visibility Potential for Collaboration Mobile Demonstration of Knowledge Personal Branding LISTENING
  50. 50. Open Structure www.tweetdeck.com
  51. 51. facebook Uber targeted Advertising Networking Lead generation Viral Effect Facebook Fan Pages Access Unlimited Distribution Test Creatives Real Time Conversation (Market Pulse) Reach
  52. 52. Network Valuation? 1,000,000+ Members
  53. 53. Keith’s Top 10 List 1. Never Approach a network or individual in a network with a greedy one sided agenda . . www KeithBurtis com
  54. 54. Keith’s Top 10 List 2. The onset of the digital revolution will forever change the way we communicate and do business. . . www KeithBurtis com
  55. 55. Keith’s Top 10 List 3. Utilize toolsets that help you best communicate your message. . . www KeithBurtis com
  56. 56. Keith’s Top 10 List 4. Sharing in online community spaces can often bring valuable market research and Exposure. . . www KeithBurtis com
  57. 57. Keith’s Top 10 List 5. Opportunity is born of creating consistent value for others while remaining true to yourself. . . www KeithBurtis com
  58. 58. Keith’s Top 10 List 6. When customers can interact with the people creating a product or offering a service the perceived value is almost always greater . . www KeithBurtis com
  59. 59. Keith’s Top 10 List 7. Scale and Build Community One Relationship at a time . . www KeithBurtis com
  60. 60. Keith’s Top 10 List 8. Tactics and Objectives must play nice together . . www KeithBurtis com
  61. 61. Keith’s Top 10 List 9. Soft Social Metrics Must Correlate Back to hard Business ROI . . www KeithBurtis com
  62. 62. Keith’s Top 10 List 10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in the boardroom! . . www KeithBurtis com
  63. 63. Keith’s Top 10 List PASSION!!! Be passionate or go home . . www KeithBurtis com
  64. 64. Education & Exploration of Social Media & Emerging Technologies Education Strategy Implementation Follow Through 716-464-8938 www.keithburtis.com

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