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Apps VS Mobile Websites 
Which is better?
Survey 
• Researchers surveyed over 500 small business 
owners with both a mobile app and a mobile 
website to determine which returned a higher 
return on investment. 
• The results showed that both mobile apps and 
mobile websites are important pieces of a 
small business mobile marketing strategy.
Which returned a high return on investment? 
73% 
said mobile 
app 
27% 
said mobile 
website
Which do your customer prefer? 
81% 
said mobile 
app 
19% 
said mobile 
website
Which is best for getting new customers? 
75% 
said mobile 
app 
25% 
said mobile 
website
Which is best for repeat customers? 
86% 
said mobile 
app 
14% 
said mobile 
website
Top reasons for a mobile app? 
Customer 
Loyalty 
41% 
Customer 
Service 
19% 
To Stand Out 
Increased 
Revenue 
15% 
Improved 
Communication 
10% 
8% Other 
7%
Which has higher usage? 
67% 
said mobile 
app 
43% 
said mobile 
website
Which is most important? 
10% 
said mobile 
app 
9% 
said mobile 
website 
81% said both equally important
Push notification open rates 
versus email marketing: 
97% 
push 
notifications/SMS 
27% 
email marketing
Losing Customers 
• Without having both a mobile website and 
mobile app, you are losing at least ¼ of your 
customer’s share of mind!
Mobile Only Users 
• By 2015, more than 780 million people will be 
mobile only users, not owning a laptop or 
desktop computer 
• 68% of customers prefer mobile websites over 
full desktop versions 
• Viewable by anyone with a mobile browser
Mobile Websites 
• Developed with standard web development 
tools and technologies. 
• Built once and deployed for all devices. 
• Typically, but not always, less expensive than 
app development. 
• Publish as a website. Immediate availability.
Mobile Websites 
• Viewable with any mobile browser. No 
distribution required. 
• No installation required. Web-based. 
• Easily updated and changes are immediate with a 
browser refresh. 
• Can be found through a standard search. Primary 
website can redirect to a mobile-optimized 
version when mobile is detected.
Mobile Apps 
• Viewable by individuals within the appropriate 
device. 
• Capable of very robust user experiences. 
• Superior Graphics - may be stored locally. 
Effects & animations are limited only by 
device computing power and memory.
Mobile Apps 
• Unlimited access to hardware functionality. Camera, 
accelerometer, microphone, GPS, etc. 
• When built for distinct operating systems and devices 
(native code), unique programming languages and 
software development kits are required. Cross-platform 
solutions available for deploying to various 
app stores. 
• Built for individual devices and operating systems. May 
require multiple developers with different 
proficiencies.
Mobile Apps 
• Typically, but not always, more expensive, especially 
when multiple devices or operating systems are 
targeted. 
• May require a submission process. Users must 
download and install prior to use. 
• Download and installation required. 
• Download and installed from website or marketplace.
Mobile Apps 
• iTunes requires a resubmission process. May 
require multiple development resources if 
updates are required for multiple devices and 
operating systems. 
• Easy to charge for apps, using the available app 
marketplaces. 
• Typically found through an app store search or 
linked to from a website.
Why Mobile Apps? 
• FACT: Your customers prefer apps over mobile websites. 
• Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
But I want a mobile website? 
• We offer both a mobile app and a mobile website. 
• Appear in the iTunes App Store, Android Marketplace, and 
mobilize your existing website. 
• Complete mobile marketing solution.
Why Olosomo? 
• We make mobilizing your business simple & pain free 
• We help bring in new business and increase repeat customers 
• We handle everything from start to finish 
• We’re mobile experts 
• We’re extremely affordable 
• We’re fast & easy to use
Information 
App can display 
– Information on services 
– Restaurants menu (text or PDF) 
– All locations visible in Maps 
– One click calling 
– Events and more…
Links to social networks 
• Customers can link to your social media pages. 
• Increase Facebook fans. 
• Increase Twitter followers. 
• Approximately 40% of social 
media users access their 
accounts through mobile 
devices.
Loyalty Coupons 
• GPS coupons 
– When at your location, customers 
can ‘check in’ and receive bonuses. 
• QR code coupons 
– Used to replace stamp cards. 
– Increase customer loyalty! 
28% of customers reported that they are 
“Extremely Likely” to increase their visits 
to a business if they have a loyalty reward 
card for them. (Total Research Corp & 
Custom Marketing Corp’s Loyalty 
Monitor Study)
Live Updating 
• Take full control over your apps content! 
• App can update 
– Display special events 
– Specials of the week/day 
– Loyalty coupons 
– Image gallery 
– Everything inside 
the app!
Push Notifications 
• Update your customers instantly 
– Special offers, updates, happy hours. 
• Push notifications break the barrier 
between you and your customers 
– Included completely FREE. 
– Compare to SMS texting plans 
on average cost ~$200/month
Many Other Great Features
Our Pricing 
• Professional app design & set up fee: $1000 
• Monthly hosting fee: $50/month 
• UNLIMTED Push Notifications 
• UNLIMITED App Downloads 
• ~$50,000 Value – Seriously!
How to get started 
• Contact Us Anytime By: 
• Call: (212) 365-6902 
• Email Us at: contactus@olosomo.com 
• Visit our website at: www.olosomo.com

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Appormobile

  • 1. Apps VS Mobile Websites Which is better?
  • 2. Survey • Researchers surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
  • 3. Which returned a high return on investment? 73% said mobile app 27% said mobile website
  • 4. Which do your customer prefer? 81% said mobile app 19% said mobile website
  • 5. Which is best for getting new customers? 75% said mobile app 25% said mobile website
  • 6. Which is best for repeat customers? 86% said mobile app 14% said mobile website
  • 7. Top reasons for a mobile app? Customer Loyalty 41% Customer Service 19% To Stand Out Increased Revenue 15% Improved Communication 10% 8% Other 7%
  • 8. Which has higher usage? 67% said mobile app 43% said mobile website
  • 9. Which is most important? 10% said mobile app 9% said mobile website 81% said both equally important
  • 10. Push notification open rates versus email marketing: 97% push notifications/SMS 27% email marketing
  • 11. Losing Customers • Without having both a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
  • 12. Mobile Only Users • By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer • 68% of customers prefer mobile websites over full desktop versions • Viewable by anyone with a mobile browser
  • 13. Mobile Websites • Developed with standard web development tools and technologies. • Built once and deployed for all devices. • Typically, but not always, less expensive than app development. • Publish as a website. Immediate availability.
  • 14. Mobile Websites • Viewable with any mobile browser. No distribution required. • No installation required. Web-based. • Easily updated and changes are immediate with a browser refresh. • Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected.
  • 15. Mobile Apps • Viewable by individuals within the appropriate device. • Capable of very robust user experiences. • Superior Graphics - may be stored locally. Effects & animations are limited only by device computing power and memory.
  • 16. Mobile Apps • Unlimited access to hardware functionality. Camera, accelerometer, microphone, GPS, etc. • When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross-platform solutions available for deploying to various app stores. • Built for individual devices and operating systems. May require multiple developers with different proficiencies.
  • 17. Mobile Apps • Typically, but not always, more expensive, especially when multiple devices or operating systems are targeted. • May require a submission process. Users must download and install prior to use. • Download and installation required. • Download and installed from website or marketplace.
  • 18. Mobile Apps • iTunes requires a resubmission process. May require multiple development resources if updates are required for multiple devices and operating systems. • Easy to charge for apps, using the available app marketplaces. • Typically found through an app store search or linked to from a website.
  • 19. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
  • 20. But I want a mobile website? • We offer both a mobile app and a mobile website. • Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. • Complete mobile marketing solution.
  • 21. Why Olosomo? • We make mobilizing your business simple & pain free • We help bring in new business and increase repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use
  • 22. Information App can display – Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
  • 23. Links to social networks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices.
  • 24. Loyalty Coupons • GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
  • 25. Live Updating • Take full control over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside the app!
  • 26. Push Notifications • Update your customers instantly – Special offers, updates, happy hours. • Push notifications break the barrier between you and your customers – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
  • 27. Many Other Great Features
  • 28. Our Pricing • Professional app design & set up fee: $1000 • Monthly hosting fee: $50/month • UNLIMTED Push Notifications • UNLIMITED App Downloads • ~$50,000 Value – Seriously!
  • 29. How to get started • Contact Us Anytime By: • Call: (212) 365-6902 • Email Us at: contactus@olosomo.com • Visit our website at: www.olosomo.com