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Michel augustin powerpoint

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Michel augustin powerpoint

  1. 1. mardi 11 décembre 12
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  5. 5. La marque et son histoire Crée en 2004 par Michel de Rovira et Augustin Paluel-Marmont Premiers produits : + Communication inspirée :mardi 11 décembre 12
  6. 6. La marque et son histoire Crée en 2004 par Michel de Rovira et Augustin Paluel-Marmont Premiers produits : + Communication inspirée :mardi 11 décembre 12
  7. 7. La marque et son histoire Communication : Street Marketing + Buzzmardi 11 décembre 12
  8. 8. La marque et son histoire Communication : Street Marketing + Buzzmardi 11 décembre 12
  9. 9. La marque et son histoire Communication : Street Marketing + Buzzmardi 11 décembre 12
  10. 10. La marque au physique Charte graphiquemardi 11 décembre 12
  11. 11. La marque au physique Charte graphique Police ludique Mise en valeur du produitmardi 11 décembre 12
  12. 12. La marque au physique Charte graphique / Police ludique /Mise en valeur du produit Logo :mardi 11 décembre 12
  13. 13. La marque au physique Charte graphique / Police ludique /Mise en valeur du produit Logo : Slogan : «Les trublions du goût»mardi 11 décembre 12
  14. 14. Le prisme d’identitémardi 11 décembre 12
  15. 15. Le prisme d’identitémardi 11 décembre 12
  16. 16. Le prisme d’identité PHYSIQUE PHYSIQUE Mousse au chocolat Yaourts Glaces uniquement Smoothies en France Biscuits dans des packaging ludiquemardi 11 décembre 12
  17. 17. Le prisme d’identité PHYSIQUE PHYSIQUE Mousse au chocolat Yaourts Glaces uniquement Smoothies en France Biscuits dans des packaging ludiquemardi 11 décembre 12
  18. 18. Le prisme d’identité PERSONNALITE PERSONNALITE Vache icône Optimisme Prise de conscience Humour écologique Ludique « Croquer la vie »mardi 11 décembre 12
  19. 19. Le prisme d’identité CULTURE CULTURE Entreprise entre amis Groupe Unilever Retour aux valeurs saines Internationale Produits authentiques USA Coté rassurant Innovation Prix élevé (fondation)mardi 11 décembre 12
  20. 20. Le prisme d’identité MENTALISATION MENTALISATION - Caring Dairy Manger « Amusant et - Max Havelaar Sain » - Distinction Groupemardi 11 décembre 12
  21. 21. Le prisme d’identité REFLET REFLET Jeunes Actif(ves) Cadre Urbain Effet de Rareté Profession intermédiaire Produits "tendances" Appartenance au groupe Appartenance «Ecolo» « grands enfants »mardi 11 décembre 12
  22. 22. Le prisme d’identité RELATION RELATION Implication du consommateur Commerce équitable Provocation Partner Shop Rassurant International Accessibilité (la Bananeraie)mardi 11 décembre 12
  23. 23. L’architecture de la marquemardi 11 décembre 12
  24. 24. L’architecture de la marque Biscuits Biscuits Produits Gourdes de Glaces sucrés salés laitiers fruitsmardi 11 décembre 12
  25. 25. L’architecture de la marque Biscuits Biscuits Produits Gourdes de sucrés salés laitiers fruits Glacesmardi 11 décembre 12
  26. 26. La courbe de vie de la marquemardi 11 décembre 12
  27. 27. La courbe de vie de la marque Lancement Croissance Maturité Déclinmardi 11 décembre 12
  28. 28. mardi 11 décembre 12
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