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Social Media Workshop at Jordan University

FREE Social Media Workshop at Jordan University November 24th 2012

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Social Media Workshop at Jordan University

  1. 1. Khaled El AhmadSocial Media Consultant / TrainerHashtag: #SMJUWi-Fi: zainj-oPass: zain1234
  2. 2. Keywords
  3. 3. Keywords
  4. 4. What is
  5. 5. Traditional MediaPhoto credit: http://bit.ly/w5PtXf
  6. 6. Photo credit: http://bit.ly/w5PtXf
  7. 7. Photo credit: http://bit.ly/w5PtXf
  8. 8. It’s about people, not about things Photo credit: http://bit.ly/w5PtXf
  9. 9. Word of Mouth
  10. 10. “Online Relations” is the new King
  11. 11. User Generated ContentUGCrefers to various kindsof media content,publicly available, thatare produced by end-users.
  12. 12. Social Media PlatformsSocial Networking sites (Facebook, Twitter, Linkedin)Blogs (Wordpress, Blogger, Tumblr)Video sharing sites (YouTube)Photo sharing sites (Flickr)Crowdsourcing (Wikipedia)User reviews (Amazon, Yelp)Streaming sites (Ustream)Social bookmarking (Digg, del.icio.us)
  13. 13. Be Honest
  14. 14. Google Search Shortcutshttp://accounts.google.com/CreateAccount
  15. 15. What is RSS?Really Simple Syndication
  16. 16. Monitor
  17. 17. Digital Media Plan
  18. 18. Digital Media Plan
  19. 19. Platforms Digital Media Plan Criteria for measurementRoles & Responsibilities Monitor Plan
  20. 20. Conversational Calendar Digital Media Plan Ask your community - take polls and share results10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
  21. 21. Digital Media Plan
  22. 22. Digital Media Plan
  23. 23. Digital Media Plan
  24. 24. Rate of interaction Direct Reach KPIs Sharing or content amplification SentimentsLikes or content appreciation
  25. 25. Twitter
  26. 26. Twitter has over M registered users4Mil Estimated Active Tweeps in Arab region as of October 2012Number of Active Twitter Users in Jordan October 2012 was 80K 1 M Tweets per day TwitterMajority of Tweets are 40 characters long The Average user has 115
  27. 27. 5 Stages of Twitter Acceptance 1. Denial 2. Presence 3. Copy Paste4. Conversing 5. Addiction
  28. 28. TweetA Message of 140 characters or less
  29. 29. Mention (@) @Username + MessageThis mention tweet will be visible for both followers
  30. 30. Re-Tweet (RT)RT @Username + MessageRepeating someone else’s Tweet amplify it’s effect
  31. 31. Hashtag (#) #TopicHelps you filter all discussion relevant to a specific event or topic
  32. 32. #Amman #KSA#ReformJO #SMJU #AmmanTT #Sales #Telecom
  33. 33. Direct message (DM) DMSend a Follower a private message
  34. 34. FavoriteSaving / Bookmarking Tweets
  35. 35. ListsFind Lists or create your own (Public or Private) Listorious.com
  36. 36. Spread the word about your Twitter Handle Search by Keywords (City, Sector, topic..) How to find New Followers Search specific list Search certain hashtags Follow Friday (#FF) Invite Email Contacts Follow Family & FriendsFind popular Tweep in your area and follow their followers
  37. 37. Mind the 140-char limit CSR & PR Events Photo or Video TweetsInformational Tweets Twitter Content Blog Posts Sector Fresh Articles Provide answers and guidanceAsk questions and seek people’s opinion Retweet other rich tweets Inspiration Quotes
  38. 38. - Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  39. 39. Facebook
  40. 40. 1 Billion facebook > 750Mil Motor vehicleThere are 48.5 Million Facebook users in MENA Average user has 130 friends & spends 700 min per month Facebook11% of World Population has a facebook AccountThere are 2,477,820 users on Facebook in Jordan 50% Log on to facebook everyday
  41. 41. Create PollsMorning Quotes Inspiring picturesBrand Products Matches Post at Peak hours Tips on Engagement Weather updates Country pictures Use Open end Questions Keep content fresh and relevant CSR & PR Events Contests Post and tag users in photos and videos
  42. 42. Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information• Messaging : Now customers can inbox Brands.• No more Landing Page: No more Brand Abuse.• Pin Feature: brands can pin certain post to stay on top.• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
  43. 43. Facebook Dimensions Width Height NotesCover Photo 851px 315pxProfile Image 180px 180px Scaled down automatically to 32x32pxLink Thumbnail 90px 90pxUploaded Photos 2048px 2048pxDisplayed Photos 960px 720pxPinned Post 403px 403pxApplication Favicon 16px 16pxApplication Icon 110px 74px Size limit of 5MBMilestone Picture 843px 403px
  44. 44. Conversational CalendarSunday /10/2012FacebookMorning quote 10:00 AMProduct 03:00 PMMatch post 06:00 PMTwitterMorning quote 10:00 AMArticle 01:00 PMSector Article 04:00 PMInspiring Picture 07:00 PMSector Article 11:00 PM
  45. 45. LinkedIn
  46. 46. LinkedIn has over 175Mil+ professionals as of August 2, 2012 62% of LinkedIn users are outside the USA LinkedIn LinkedIn members did nearly 5.3 billion professionally-oriented searches in 201125Mil Estimated LinkedIn users in Arab World as of June 2012 Number of LinkedIn Users in Jordan by November 2012 is 211,792
  47. 47. Optimize your Title Customize your URLJoin up to 50 relevant Groups Engage through Q&A LinkedIn Add Applications Endorse to be endorsed
  48. 48. Pinterest has over 10.4Mil users as of December, 2011Nearly 12Mil monthly unique visitors Most of the sites users are females Pinterest It is the fastest site in history to break through the 10 million unique visitor mark
  49. 49. It’s NOT about YOU Everybody LOVES a STORY Don’t be all BusinessReach for the Sweet Spot Pinterest Give away the Good Stuff Have ONE Board that is pure SHOWOFF
  50. 50. Khaled El AhmadSocial Media Consultant / TrainerI’m on twitter  @ShusmoDownload Slide: slideshare.net/kelahmad

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FREE Social Media Workshop at Jordan University November 24th 2012


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