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So You Wanna… Effectively Use Social Marketing,[object Object]
Network:,[object Object],Password:,[object Object]
Traditional Marketing,[object Object],Paid ads: Newspaper/TV/Radio,[object Object],Mailout/E-Newsletters,[object Object],Posters,[object Object],Postcards,[object Object],Publicity,[object Object]
New Marketing Principles,[object Object],[object Object]
Marketing is creating relationships based on trust.
Targeted to a specific niche.
Social Networking makes it easy for people to become ambassadors for you.
They can spread your message to a large amount of people with a minimum of effort.,[object Object]
Collaboration and cooperation: creates a dialogue with your audience
Meet your audience where they are (Facebook, YouTube, Twitter, E-mail
Balances the personal and the professional,[object Object]
Twitter: 300 Million world wide (currently experiencing more than 100% growth every month, but with a high rate of recidivism) 
YouTube: 1 Billion views per day 
"It's not about age, it's about personality" ,[object Object]
Social Marketing choices,[object Object],The BIG 5									Some of the 												others,[object Object],Facebook Page							Twitter,[object Object],YouTube										Google+,[object Object],Email Service Provider					Blogs,[object Object],2.0 Website,[object Object],Foursquare,[object Object]
E-Newsletters	,[object Object],Does list management for you,[object Object],Creates HTML, across platform emails,[object Object],Embeds graphics, links and fonts,[object Object],Makes it easy for people to sign up,[object Object],Tracks opens and click-throughs,[object Object],Complies with privacy legislation,[object Object]
E-Newsletter Choices,[object Object],MailChimp,[object Object],IContact,[object Object],Constant Contact,[object Object],Vertical Response,[object Object]
Facebook,[object Object],Personal, Group, Page,[object Object],Page: available off FB, includes metrics,[object Object],New ‘like’ feature brings FB to the web,[object Object],Vanity URL: offline marketing ,[object Object]
Facebook Best Practices,[object Object],Create a FB page,[object Object],Populate the page: ,[object Object],Info,[object Object],Photos,[object Object],Events,[object Object],Review tab,[object Object],Pages to pages,[object Object],Invite friends to ‘like’ your page,[object Object],Post regularly,[object Object],Linked to website,[object Object]

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