Learners will: • Implement the use of QR codes • Enhance knowledge and information sharing • Improve conversion optimization • Determine when it is appropriate to use QR codes • Demonstrate how to create QR codes in learning events.  

1. Creation Station:
Using QR Codes
to
Improve Learning and Performance
Take this survey before the
session starts!
http://svy.mk/SQUqZX
Session: TH209CS
Thursday, 1:45-3 p.m.
Caesar’s Palace, Neopolitan II
Dr. Kella B. Price, SPHR, CPLP
Price Consulting Group
@kellaprice
Dr. Kella B. Price, SPHR, CPLP has 13 years of experience in training and development, and talent management
functions. As CEO of Price Consulting Group, she is a trainer and facilitator. Kella has published on training delivery;
social media; diversity; expatriates; and stress, job satisfaction, and employee turnover. In addition, she has
designed numerous virtual training and development tools.
Kella is adept at using learning technologies, including: QR codes, blogging, Twitter, bookmarking tools like delicious,
and social media networks like LinkedIn and Facebook. She regularly conducts training on how to use these
technologies as a business tool for collaboration and building relationships. Her expertise has been included in
several books, including: Virtual Training Basics, The Books of Road-Tested Activities, and Pfeiffer Annual. She
regularly posts via twitter: @kellaprice and authored Twitter for Trainers, QR Codes for Trainers, and More Than 111
Twitter Twips. She has contributed to T&D magazine and is currently working on another book on social media.
Contact information:
www.thepriceconsultinggroup.com 1.252.622.8119 phone drkellabprice@gmail.com
Session Objectives
Learners will:
•
Implement the use of QR codes
•
Enhance knowledge and information sharing
•
Improve conversion optimization
•
Determine when it is appropriate to use QR codes
•
Demonstrate how to create QR codes in learning events.
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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2. ©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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3. To prepare for this session, please access your smart
phone’s application store and download a free QR
Reader.
Kaywa
Reader
Qrafter
BeeTagg
QRReader
i-nigma
TapReader
Notes:
Bakodo
ATTScanner
QR Droid
Once you have a QR Reader
loaded on your smart phone
scan this code to test if it is
functioning correctly.
To scan a QR Code:



Open the QR Reader
Hold the camera steady over the QR Code
Most readers will open the code content automatically
TIP: Always have more than one QR Code Reader, so that you can check you QR
Codes on multiple apps so that you can check your QR code for scannability. You
don't want the end user to be frustrated due to a bad code!
QR Codes for Trainers
QR Codes can be helpful to link your
participants to reading material!
What books do you want the learners to
read?
_______________________________
_______________________________
_______________________________
_______________________________
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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4. Why QR Codes?
www.bitly.com/MobileStatsVid
MS Tags
• Must have Microsoft Tag Reader
Scan these by downloading app:
gettag.mobi
QR Codes can link participants to online
videos you want them to watch!
Notes:
ACTIVITY #1
www.tag.microsoft.com
Create your account first. (Please note you
will need to sign up for a free account with
scanlife.com in 2015 as they will be servicing
Microsoft Tags at that time).
1. Click on "Create Tag".
2. Select URL, App Download, Free
Text, vCard, or Dialer
3. Enter required information to create
Tag.
ACTIVITY #2
Create a QR code for your website.
Notes:
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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5. ACTIVITY #3
Use the bit.ly tool to redo your QR code.
Compare them. Which is easier to scan?
Notes:
ACTIVITY #4: Let's customize it: Save your QR Code as a graphic file on the desktop.
One color QR code:



Multiple color QR code:
Add it to a Microsoft Office file.
Right click on picture, select "format
picture", fill, click on "solid color", and
select desired color
Click on picture, select "recolor", select
"set transparent color", then click on one
of the black sections of the QR code.
Example:




Open the file in Paint.
Resize QR code to make easier to work
with.
Select colors and use Paintcan tool to
change the black elements to color of
your choice
When finished, test scannability.
Example:
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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6. Rounding the edges:
Here’s how to make rounded-edge QR codes: **You must have Photoshop; there is a fee for this
program***
(Source: http://jannable.com/2012/08/rounding-the-corners-of-a-qr-code/)
1.
2.
3.
4.
5.
6.
7.
8.
Open QR code in Photoshop.
Go to channels and duplicate one of them.
Apply a guassian blur of 2 or 10 depending on how much curve you want.
Press CTRL+L to pull up levels and change the black to 130 and white to 150.
CTRL+click the layer to select the white areas.
Using the select menu, invert the selection to select the non-white areas.
Create a new layer and apply a black fill.
Hide the old layer and voila. Curvy corners.
Watch a video on how to do this: http://bit.ly/RoundQRedges
Other ways to modify the QR code:




Texture effects
Add a company logo
Using different filters
Play with distortion tools in your graphic editing software
Samples at:
http://bit.ly/CreativeQRcode
http://bit.ly/ColorContrastQR
Generating QR Codes
• Youscan.me
ACTIVITY #5: Create a QR code with multiple actions
using youscan.me
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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7. Other apps
• Google: QR-Code Tag:
http://bit.ly/ChromeQRCode
• Firefox: Mobile barcode:
http://bit.ly/QRFirefox
ACTIVITY #6
Find an online article that you'd like to
create a QR for and use either QR-Code
Tag or Mobile barcode to create the QR
code.
Create a QR code from content in your web browser. QR-Code Tag and Mobile
barcode make it easy.
What are the
implications for
training?
Notes:
ACTIVITY #7
QR Codes can link participants to
online discussions. Scan the QR Code
to participate in the discussion.
Notes:
Give your
feedback in
the discussion
forum by
scanning the
code:
bit.ly/10KCQQ3
As a business tool
ACTIVITY #8:
Create a QR code for your Twitter or
Facebook Company Fan page.
Connect
©2013 Price Consulting Group Kella Price on LinkedIn!
with
@kellaprice / drkellabprice@gmail.com
http://bit.ly/kellaprice
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8. ACTIVITY 9: Create a contact information QR code to put on your nametag.
Example:
Use snapmyinfo.com to create your v-card.
When scanned, the QR Code reader program will ask the end user
whether they want to:



Add contact to their address book
Show the location on a map
Dial the phone number
ACTIVITY #10: Create a Pre-populated tweet.
Pre-populate by creating a URL:
1. Start with twitter.com/intent/tweet?text=
2. Hashtag: %23
3. Spaces: +
I learned how to pre-populate #Twitter statuses Thanks @kellaprice #cool #TH209CS #astdtk14
http://twitter.com/intent/tweet?text=I+learned+how+to+prepopulate+%23Twitter+statuses+Thanks+@kellaprice+%23cool+%23TH209CS+%23astdtk14
4. Don’t forget to shorten link before you create the QR code
Surveys
1. One benefit of using a link shortener is:
2. True or False: Mobile barcode (#QR Code) scanning was up over 4500%
comparing from Q1 2010 to Q1 2011.
3. QR codes should:
a)Serve a business objective
b)Add value for the user
c)Provide contextual assistance
d)Be scannable
e)All of the above
ACTIVITY #11: Complete the Survey,
then scan the QR Code to check your
answers.
In what activities or handouts could
you use this technique?
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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9. Check out bit.ly/QRCalendarEvent to create a QR code for your event:
Notes:
QR Codes provide quick and easy
access to your training videos
online!
Video
Video
Notes:
http://bit.ly/U6KfUy
http://bit.ly/U6KfUy
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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10. Notes:
Activities
Team meeting tomorrow in the break room @ 9am. Join us for
doughnuts&coffee. We'll be celebrating someone's service anniversary and the
Sales contest winner!
Don’t forget:
Check out my QR Code resources on
Delicious:
http://bit.ly/deliciousastdtk13
Download a copy of the slides and
supplemental materials from the
Conference site or from slideshare:
http://bit.ly/slideshareKella
Thank you!
What are your questions?
Dr. Kella B. Price, SPHR, CPLP
www.thepriceconsultinggroup.com
drkellabprice@gmail.com
252.622.8119
Price Consulting Group
Complete the evaluation feedback
about this session!
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
57
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11. QR Code checklist
When considering using a QR Code, ask yourself:
•
What is the goal or learning objective?
•
What will the code do to enhance the activity or information?
•
Does the QR code enrich the activity with FUN as well as supplemental information?
•
How will you support learners who need assistance?
•
Finally, how will you measure if the activity has been successful (specifically, consider
Kirkpatrick’s Levels 1-3)?
Opportunities to use QR Codes before a learning event occurs:
•
Registration
•
Map
•
Session description
•
Prework
•
Texts
•
Survey for participants
•
Pre-populated tweets
Opportunities to use QR Codes during the session:
•
Intro – download the app
•
Supplemental reading
•
Slideshare
•
Delicious/ bookmarking tools
•
Contact information
•
Videos
•
Polls/Surveys
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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12. Post-session analysis of QR Codes:
•
Conversion optimization: Analytics
•
Consider these questions:
–
How QR code was presented
–
Did you test the QR codes for scannability?
–
Did you explain to the audience how to scan QR codes before the session?
–
How was the QR code introduced?
–
Did you point it out to the audience and tell them what content it was linked to?
–
Was the QR code on the projector screen (more difficult to scan) or was it presented in
handouts?
Opportunities to use QR Codes in follow-up with participants:
•
Summary of key points
•
Copy of session tweets
•
Document with all QR codes
•
Bookmarking resources
©2013 Price Consulting Group
@kellaprice / drkellabprice@gmail.com
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