Presented at RISE Austin 2013. The rat race is great for some people, but terrible for entrepreneurs. This session will discuss how to bridge the gap between your "day job" and living your dream of entrepreneurial freedom. At the end of this session, you should have inspiration and strategies to implement that will get you closer to that end goal of FREEDOM! Be warned- there will be a lot of tough talk about debt (get rid of it!), commitment (commit to yourself!), and exactly what an employee owes his employer and vice versa. Peter Keller founded and launched FringeSport while he was employed at another job and he'll talk about how he came up with the idea for a side project, how he grew the side project, and how he finally quit to run FringeSport full time. We'll also look at never-before-seen case studies of other people who quit six-figure jobs to be their own boss. Plus - we'll discuss resources and communities you can leverage for support when your parents and your spouse think you are crazy for quitting your "good job."

1. Creating your runway
How to build your side project and quit your day job

2. Peter Keller
FringeSport
ProductSimple
icaruspete@gmail.com
@petekeller

3. The day my father was laid off
from his corporate job was the
happiest I ever saw him.

4. I love my dad, but I won’t
repeat that mistake.

5. I promise:
Interesting actionable
discussion

6. I love questions,
And the door is open- please
leave if you want to (really!)

7. Goal: Allow you to bridge the gap
between your day job and a
entrepreneurial venture

8. We live in a 401(k) world
-Thomas Friedman

9. The LivingDirect /
FringeSport story

10. I quit my 6 figure job with a
house note, 2 car notes, 1
kid, and a 3 month pregnant
wife.

11. I am dumb.

12. You can be smarter.

13. How?

14. Adapt what is useful, reject what
is useless, and add what is
specifically your own.
-Bruce Lee

15. Be smart, clever, and
different.

16. Don’t be unethical, illegal or
immoral.

17. What you owe your employer

18. Figure out your “job”

19. Write your own description if
you need to.

20. Then figure out how to knock it
out of the park with the minimum
commitment to your time

21. Hint: Management is hard.

22. Get excellent at getting other
people to do stuff for you.

23. Then start working the
angles.

24. What your employer owes
you

25. Basically, a paycheck

26. They think they are buying
your TIME

27. MONEY = How man keeps
score

28. TIME = How GOD keeps
score

29. So be selfish with your time

30. And sell your employer
something else

31. Your work product

32. How to find time

33. Do you play video
games, watch TV, read, surf
reddit, facebook?

34. If you died tonight, would you
be proud of today?

35. I love the Four Hour Work
Week

36. I don’t know how to live it.

37. All I know is how to be
relentless, and work smarter
and harder than anyone else.

38. But you can leverage yourself

39. Employees
Interns
Contractors

40. Odesk
Elance

41. Platforms- creation and
leverage

42. You need a platform

43. An email list
A blog with an engaged
readership
A podcast
A website with proven traffic
A consultancy with a pipeline

44. Build this

45. Engage your readers

46. Think monetization from Day
0

47. Eyeballs are worthless
without a plan

48. And you’ll get bored unless
you’re getting paid

49. “Buy now” blogging

50. Look at what others are doing
and steal it

51. Apply it to your platform, with
your mojo

52. Good artists copy; great
artists steal
-Pablo Picasso

53. Examples

54. iwillteachyoutoberich.com
nerdfitness.com
impossibleblog.com

55. FringeSport
Eat.Move.Improve
The art of nonconformity

56. Adam Carolla Show
Lifestyle Business Podcast

57. If you can’t build your
own, hijack someone else’s

58. Amazon
eBay
kickstarter (warning)
itunes

59. Income, revenue, savings, an
d wealth

60. When I was corporate, I
though I’d save up a pile of
money

61. Now I realize this sucks

62. YOU MUST SAVE

63. But

64. Better to create income
streams that allow this

65. And give you freedom

66. Debt is what the 1% use to
subjugate the 99%

67. Which is cooler

68. A BMW now, or a million
bucks in 10 years?

69. Your runway

70. Budgeting, baselining, dreaml
ining

71. Geo-arbitrage

72. Travel hacking

73. Things vs. experiences

74. Consulting as a bridge

75. Savings

76. Burn rate

77. Debt

78. Seek first to understand, then
to be understood
-Stephen Covey

79. Pro tip: a good spouse is
worth more than gold

80. Case studies

81. Cyclone Speed Rope

82. Effective Spend

83. Terry Lin (life change)

84. Adam Carolla Show

85. Didgeridoo Dojo

86. Ideas

87. ProductSimple
Watch company (MKIII)
Apnea breathing

88. Travel accessories
Watch bands and acc.
Hacking your job

89. Water bottles
Tooth brushes
VO2 Max

90. Did you know the GoPro guy
is a

91. BILLIONAIRE?

92. He didn’t invent the camera.
He invented some straps.

93. Resources

94. The Four Hour Work Week
22 Immutable Laws of Marketing
Ramit Sethi
Running Lean

95. You are the average of the
five people you spend the
most time with

96. You can do it

97. Find help

98. Me
productsimple.net
icaruspete@gmail.com
@productsimple

99. Online
lifestyle business podcast
reddit
Tim Ferris blog

100. Thanks and good luck!