1. How is the Internet Changing PR?

2. 2

3. The Change: The Shrinking News Cycle

4. The Change: The Shrinking News Cycle
The Effect
Be “on” - 24/7/365
Respond quickly.

5. The Change: Demand for On-Demand

6. The Change: Demand for On-Demand
The Effect
Anticipate needs
Anticipate channels
Remember customer service

7. The Change: Information at Our Fingertips

8. The Change: Information at Our Fingertips
The Effect
Transparency &
authenticity
required.

9. The Change: Fewer Gatekeepers.
Everyone’s a Publisher

10. The Change: Fewer Gatekeepers.
Everyone’s a Publisher
The Effect
Adapt to multiple
platforms.
Specialized training
needed.
Flattened Heirarchy
Ethics. Ethics. Ethics.

11. The Change: Two-Way Communication is the Norm

12. The Change: Two-Way Communication is the Norm
The Effect
Listen, don’t
just talk.

13. What’s the Same?
Building & Maintaining Relationships