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5 Ways Corporations Benefit from Unified CSR Programs

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Good Done Great
Good Done Great

Every company benefits from having a unified CSR strategy in place that reflects the company’s business values while helping solve social, humanitarian, and environmental challenges. This presentation highlights the importance of pulling together CSR programs and initiatives under one umbrella.

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5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs Everyone is paying attention to what companies are paying attention to. Consumers want to buy from (and do business with) companies whose services and products are both good for them and good for society. In its 2015 Nielsen Global Corporate Sustainability Report, Nielson found that 66% of global consumers say they’re willing to pay more for sustainable brands – up 55% from 2014.
5 Ways Corporations Benefit from Unified CSR Programs 81% of Millennials expect companies to make a public commitment to good corporate citizenship
5 Ways Corporations Benefit from Unified CSR Programs The Best Talent is Paying Attention Too… Source: Net Impact
5 Ways Corporations Benefit from Unified CSR Programs And the Millennials? More than half said they would refuse to work for an irresponsible corporation. WORKPLACE GIVING 80% of a sample of 1,800 13-25 year olds wanted to work for a company that cares about how it impacts and contributes to society. Source: Millennial Cause group – The 2020 Workplace
5 Ways Corporations Benefit from Unified CSR Programs You have to tell them! Dark Blue Box How does everyone who’s paying attention know that you’re being socially responsible?
5 Ways Corporations Benefit from Unified CSR Programs What makes a compelling CSR story? • Authenticity • The Why behind the What • Compelling data and statistics – the more comprehensive the better • Personal Success Stories • Local, national and/or global relevance
5 Ways Corporations Benefit from Unified CSR Programs 5 Benefits of a Unified CSR Program 1) A workforce mobilized to impact change 2) Storytelling that is most relevant to your key stakeholders and constituents 3) Corporate Branding 4) Employee attraction and retention 5) Great social impact
5 Ways Corporations Benefit from Unified CSR Programs Technology Demonstration of Good Done Great Platform
5 Ways Corporations Benefit from Unified CSR Programs Questions???
Christina Bowen SVP, Client Success christina@gooddonegreat.com Riley Croft Director of Sales riley@gooddonegreat.com

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5 Ways Corporations Benefit from Unified CSR Programs

  • 1. 5 Ways Corporations Benefit from Unified CSR Programs
  • 2. 5 Ways Corporations Benefit from Unified CSR Programs Everyone is paying attention to what companies are paying attention to. Consumers want to buy from (and do business with) companies whose services and products are both good for them and good for society. In its 2015 Nielsen Global Corporate Sustainability Report, Nielson found that 66% of global consumers say they’re willing to pay more for sustainable brands – up 55% from 2014.
  • 3. 5 Ways Corporations Benefit from Unified CSR Programs 81% of Millennials expect companies to make a public commitment to good corporate citizenship
  • 4. 5 Ways Corporations Benefit from Unified CSR Programs The Best Talent is Paying Attention Too… Source: Net Impact
  • 5. 5 Ways Corporations Benefit from Unified CSR Programs And the Millennials? More than half said they would refuse to work for an irresponsible corporation. WORKPLACE GIVING 80% of a sample of 1,800 13-25 year olds wanted to work for a company that cares about how it impacts and contributes to society. Source: Millennial Cause group – The 2020 Workplace
  • 6. 5 Ways Corporations Benefit from Unified CSR Programs You have to tell them! Dark Blue Box How does everyone who’s paying attention know that you’re being socially responsible?
  • 7. 5 Ways Corporations Benefit from Unified CSR Programs What makes a compelling CSR story? • Authenticity • The Why behind the What • Compelling data and statistics – the more comprehensive the better • Personal Success Stories • Local, national and/or global relevance
  • 8. 5 Ways Corporations Benefit from Unified CSR Programs 5 Benefits of a Unified CSR Program 1) A workforce mobilized to impact change 2) Storytelling that is most relevant to your key stakeholders and constituents 3) Corporate Branding 4) Employee attraction and retention 5) Great social impact
  • 9. 5 Ways Corporations Benefit from Unified CSR Programs Technology Demonstration of Good Done Great Platform
  • 10. 5 Ways Corporations Benefit from Unified CSR Programs Questions???
  • 11. Christina Bowen SVP, Client Success christina@gooddonegreat.com Riley Croft Director of Sales riley@gooddonegreat.com