#TFM16 5 easy things you must do to improve your search rankings
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At TFM 2016 I shared some simple but immediately useful ideas to improve your natural search rankings
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#TFM16 5 easy things you must do to improve your search rankings
- 1. 5 easy things you must do to improve your search rankings Kelvin Newman @ TFM 2016
- 2. Who is this guy? Kelvin Newman - Founder of BrightonSEO @kelvinnewman kelvin@brightonseo.com http://www.slideshare.net/kelvinnewman
- 4. @kelvinnewman What this presentation isn’t?
- 5. @kelvinnewman You know what, SEO is amazing… You should do some of that stuff “ “
- 6. @kelvinnewman I’m going to assume you’re more interest in how to do SEO, rather than why
- 7. So I’ve got five practical things you can do to get more from the search engines. @kelvinnewman
- 8. @kelvinnewman 1. How your home page affects search results
- 9. @kelvinnewman 2. When to release your next big piece of content?
- 10. @kelvinnewman 3. How to easily speed-up your site
- 11. @kelvinnewman 4. How to brainstorm content ideas
- 12. @kelvinnewman 5. How to learn the problems your customer really have
- 14. @kelvinnewman 1. How your home page affects search results Using Fundamental SEO Best Practice
- 15. @kelvinnewman Perfectly Optimised Page Technical Content Usability Every element can be understood by search engines. What you do is obvious and described in the same words your customers use. The page loads quickly and looks as it should across multiple devices. There’s enough text to both answer the immediate questions your customers have and cover variations in how you describe what you sell. There’s a clear “next step” for customers that benefits you and the visitor. Clear signals are sent about the relative importance of the text on the page using common semantic mark up.
- 16. @kelvinnewman What search phrase is this page targeting?
- 17. @kelvinnewman
- 18. @kelvinnewman
- 19. @kelvinnewman This is an h1
- 20. @kelvinnewman This describes what the page is about
- 21. @kelvinnewman What’s the next step
- 22. @kelvinnewman And loads of keyword variations and related words you’d expect
- 23. @kelvinnewman And load of other text when you scroll and across the tabs
- 24. @kelvinnewman Is this page perfect? Probably not but it’s a lot better than some of it’s rivals for the ranking.
- 25. @kelvinnewman 2. When to release your next big piece of content? Using Google Trends
- 26. @kelvinnewman Who got more searches?
- 27. @kelvinnewman Who got more searches? 13,600,000 5,000,000
- 28. Which gets more searches? 5,000,000 1,500,000
- 29. @kelvinnewman Which gets more searches?
- 30. @kelvinnewman Which gets more searches? 7,480,000 20,400,000
- 31. @kelvinnewman Which gets more searches? beach wedding dresses designer wedding dresses
- 32. @kelvinnewman Which gets more searches? beach wedding dresses designer wedding dresses 74,000 22,200
- 33. @kelvinnewman These all came from Google Keyword Planner https://adwords.google.co.uk/KeywordPlanner
- 34. @kelvinnewman But there’s a better tool
- 36. @kelvinnewman Which month of the year is the most popular to search for Gym Membership?
- 37. @kelvinnewman OK, what about a slightly harder one…
- 38. @kelvinnewman What about the second most popular month for Gym Membership?
- 40. @kelvinnewman What about Contact Lenses?
- 45. @kelvinnewman 3. How to easily speed-up your site Using Accelerated Media Pages
- 46. @kelvinnewman For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. https://www.ampproject.org/
- 47. @kelvinnewman
- 48. @kelvinnewman Google’s way of speeding up the web. While doing their business model no harm
- 49. @kelvinnewman It’s easy on Wordpress https://wordpress.org/plugins/amp/
- 50. @kelvinnewman If not you’ll need your developers help
- 51. @kelvinnewman 4. How to brainstorm content ideas Using 6-3-5 Brainwriting and word clouds
- 52. @kelvinnewman Word-cloud the most socially popular pages and look for the patterns.
- 53. @kelvinnewman Try 6-3-5 Brain-Writing as an ego free brainstorming approach https://en.wikipedia.org/wiki/6-3-5_Brainwriting
- 54. @kelvinnewman A group-structured brainstorming technique aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach.
- 55. @kelvinnewman 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes. They then pass sheet to the next participant. This repeats for six rounds.
- 56. @kelvinnewman 108 ideas generated in 30 minutes
- 57. @kelvinnewman 5. How to learn the problems your customer really have Using Answer the Public
- 58. @kelvinnewman The Jar-Jar Binks Hypothesis But they often do… Nobody sets out to make something shit
- 59. @kelvinnewman This is IMDB Reviews http://blog.moertel.com/posts/2006-01-17-mining-gold-from-the-internet-movie-database-part-1.html
- 60. @kelvinnewman This is a normal distribution “bell curve”
- 61. @kelvinnewman Most content is average
- 62. @kelvinnewman Understanding our audience interests shorten the odds of our content success
- 64. @kelvinnewman it takes the ideas from Google suggest The questions your audience are asking
- 65. Next brightonSEO. Friday 7th of April, 2017 at the Brighton Centre Free tickets released 7th of November. Last time sold out in fifteen minutes.
- 66. Thanks for listening Kelvin Newman - Founder of BrightonSEO @kelvinnewman kelvin@brightonseo.com http://www.slideshare.net/kelvinnewman