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Vancouver independent filmmakers to crowdsource funding with social media
VANCOUVER, BC -- July 28, 2010 -- Vancouver-based independent documentary film
producers made With Glowing Hearts with just a camera and a burning desire for social
change. With the Toonie and Tweet Torch Relay, they're harnessing the power of
crowdsourcing to engage the people and the communities that made it possible.
The story follows 4 different people whose lives have been changed by the power of social
media and the Internet. The four stories come together and move apart as the subjects live
and work in Vancouver’s downtown eastside during the lead up to the 2010 Winter Olympics.
The filmmakers are still short $10,000 CDN needed to complete the film. To fund the
completion of the film the producers are launching the Toonie and Tweet Torch Relay, an
online fundraising campaign to help them bring their story to the screen.
“This is a film that was made for, about and by communities who use social media networks,
platforms and principles to affect social change,” says Producer Jon Ornoy. “It’s a natural
extension to reach out to those audiences in the final push. Like the people in our film we are
using technology and social networks instead of relying on traditional means to get our story
The fundraising campaign, devised by a group of volunteers, will be deployed across social
networking sites like Twitter - where you can follow the campaign by searching for
“#withglowinghearts” - Facebook, YouTube, Vimeo and the Internet at large using a
combination of viral messages, outreach, widgets and incentives. Previews and trailers
can be found in the Social Media Release.
The With Glowing Hearts community, a group of volunteer contributors, have set up a website
to process micro-donations by PayPal or credit card. With a minimum contribution of $2 US,
participants can have their name published in a word cloud that will appear in the film’s credit
roll. Increasing your contribution will increase the size of your name in the cloud. Supporters
can then pass the fundraising torch by posting a badge on their own websites, blogs or social
networks and passing on the message demonstrating the power of social media for social
“Our idea comes from a time when people would pass around a hat to support artists they
enjoy and communities they believe in,” says Ornoy. “In our case, the contributions support
social media for social change. And like the stories and movement our film covers, we hope
this campaign inspires audiences to move beyond spectators and become participants.”
This one month period of enlisting community producers for the film will highlight a flash mob-
with support from ImprovAnywhere.ca - to tell the world about our passion on Saturday, July
31st in downtown Vancouver, fundraising will continue during August. It will be a unique
experience and an opportunity to express our combined national pride in the wake of the
Olympics in Vancouver.
Kemp Edmonds – 604-340-5367
Jon Ornoy – 778-322-2482
The Film Subjects & Previews
With Glowing Hearts
April Smith – AHA Media
Garvin Snyder – Megaphone Magazine + Hope in the Shadows
Irwin Oostindie – W2
Kris Krug & Dave Olson - True North Media House
Websites: http://kriskrug.com & http://uncleweed.net
Twitter: http://twitter.com/kk & http://twitter.com/uncleweed
About With Glowing Hearts The Movie
Our world is being transformed by technology and those technologies have the power to
change lives. Following four Vancouver residents who live and work in the downtown eastside
With Glowing Hearts documents how their lives are changed through social media, community
and empowerment. With Glow Hearts is a well-woven documentary igniting many emotions
but most of all hope.
About Animal Mother Films
Animal Mother Films is a full service film production company based in Vancouver BC,
dedicated to making provocative and engaging films that aren't ashamed to have a social
conscience. Working with some of the most creative minds this city has to offer AMF strives to
tell stories that resonate with audiences well past the last frame and compel them to make a
Twitter Tweets to pass the Torch:
Throughout the campaign, the filmmakers will provide a series of Twitter messages to help
spread the word. People who tweet these messages will be entered in a random weekly draw
to win a copy of the film in the format of their choice. There will be film credits and copies of
the yet to be completed film (digital download or DVD) awarded on a weekly basis to people
who Tweet one of a few special messages tagged with #wghthemovie