Social Media presentation at the FORCE Summer Summit Conference

1. Social Media
Focusing My Efforts Today!

2. Social Media: Where Should I Focus My Efforts?
1. Promotion – Position Yourself as the Expert
2. Lead Generation
3. Building A List
4. Email Marketing
5. Driving Traffic
6. Search = Social Proof
7. Putting it all together with… Short Sales

3. 1) Leveraging Social Media
• People do business with people they…
know, like and trust.
• What does your online persona look like?
• How many times do “YOU” show up on the first page of
Google?
 LinkedIn
 Facebook
 Twitter
 Google Profile
 Blogs

4. 1) Celebritize Yourself
Celebrities, Rock Stars and Experts make the most
money!!!
•Building the Brand of You: Social Media can be an incredible Credibility Booster!
•Be everywhere: in multiple places, consistently
 Facebook, Twitter, LinkedIn, Blogs (Hootsuite.com)
•Join Associations, Use familiar logos (FORCE, RES.NET, etc…)
•Certifications, Designations
•Press or Media – Create your own Press Release (PRWeb, PressWire)
•Post pictures with famous people (let people form their own opinions)
•Social Proof = share stories and ask for testimonials*

5. 2) Lead Generation
• One Page, One Purpose Website
 Squeeze page, Opt-in Page, Landing Page
• Single Purpose is to capture a name and email address.
• One page website that offers something for free in
exchange for a prospects contact information.
 Free weekly list of foreclosures
 Top 10 things you need to know about buying a foreclosure
 Free 20 page eBook on how to Short Sale your home

6. 2) Lead Generation
• Search Based Website
 92% of home buyers begin their search online!!
• Purpose is to capture a name and email address.
• IDX plus forced registration (2 free searches)
 www.DenverHomeSearch.com
 3,000 visits a month (PPC, Craigslist)
 14% conversation (name and email)
 420 new leads a month
 TIP: Inside Sales Person calling on leads
• Mobile Traffic to your Website (Zillow)

7. 3) List Building: Building your Database
• REO… a Loss Leader?
• #1 reason to list REO… Build your retail business
• Segregate your Lists (Tags):
 Investors, First time homebuyers, Multi-family, Luxury, etc.
• Targeted campaigns based on buying preference

8. 3) List Building: Building your Database

9. 4) Email Marketing
• Automated Software
 Constant Contact
 iContact
 Aweber
 Infusionsoft
 MailChimp (free)
• Marketing Campaigns (Sequence = Series of emails)
• Good Copywriting Skills
 Great Subject Lines, Brevity
• Testing: CTR, Open Rate

10. 5) Driving Traffic
• Video
• Images
• Articles
• Press Releases
• Local News
• Direct Mail
• Radio
• You have to point all this traffic back to YOUR site that has
an AWESOME CALL TO ACTION!!

11. 5) Driving Traffic - Video
•Why video?
• Video is the most powerful communication medium because
people can feel your emotion.
•The best way to someone's heart is connecting to their
emotions.
•It’s Easiest way to produce and distribute content.
• Cisco said that by 2013 video will be 90% of all consumer
traffic and 64% of mobile.

12. YouTube Setup

13. Posting on Facebook

14. Broadcasting Your Content

15. 6) Search = Social Proof
• Peer to Peer Validation (most concerns Google)
 Amazon, Yelp, Facebook, Twitter
 Stats:
• Siri
 “Find me a Real Estate Agent in Dallas, TX?”
 “Who is the top agent in Dallas, TX?”
 Siri Results from YELP!
 Who has a YELP profile?
 Do you have reviews?

16. 6) Search = Social Proof
Global
Advertising
Consumers Trust
Real Friends and
Virtual Strangers
the Most

17. 6) Search = Social Proof
• Social Proof: Testimonials and Online Reviews
 YELP! Reviews
 Angie’s List (Google Search)
 Zillow Reviews
 LinkedIn Recommendations
 Google+
• Klout Score
 “Sphere of Influence” – Who are you influencing?
 Meaningful conversations and engagement on the net!
 Full Contact: Email address -> Social Engagement

18. Putting it all Together... Short Sales

19. Short Sale Training
Text:
ShortSale2012
Name
Email Address
To
58885

20. Q&A
• Slides: www.slideshare.net/kenblevins/
Ken Blevins Chris Evans