Learn 4 Ways Property Managers Can Use Facebook and 6 Best Practices for Doing it Effectively

1. 4 Ways Property Managers Can Use Facebook And 6 Best Practices for Doing it Effectively IREM March 22, 2011 Kendall Shiffler www.loweroaklawn.com www.pegasusablon.com

2. LowerOakLawn.com

3. Why Facebook?

4. Facebook User Growth In Feb 2011 Facebook had 650 million users Chart Source: http://bit.ly/fbgrowthchart

5. Map Source: http://bit.ly/worldmapofsocial

6. Facebook: Then & Now Then - 2008 150m Facebook users A “new” Facebook Mobile Facebook as another destination Early adopters had pages SMB dominated Simple “best practices” Not a serious marketing channel Now - 2011 650+ mFacebook users 200+ million mobile users Facebook as “social infrastructure” EVERYONE has a Page Massive intrusion by enterprises, brands Best practices less impact Higher expectations than ever from CMOs, marketing professionals Slide Credit: Chris Treadway(@ctreada)

7. Social Media Marketing Activitywith the Highest ROI

8. Not using Facebookis no longer an option.

9. 4 Way Property Managers Can Use Facebook

10. 1. Be Found Big corporate websites don’t always have micro-sites for individual properties. Expensive to set up. Difficult to maintain. Facebook is free an most everyone knows how to use it! Facebook pages rank well in search Quick Tip: Be sure to secure your vanity URL. e.g. www.Facebook.com/LowerOakLawn

11. 2. Communicate Effectively “But I already have a newsletter. Isn’t that enough?” Facebook offers two way conversation Metrics (“Facebook Insights”) allow you to track the effectiveness of your content Your tenants are on Facebook Allows you to get out of their inbox and into their social sphere

12. 3. Build Relationships Encourages informal conversation Resident retention ROI through relationships

13. 4. Brand Building Just as your company has a brand, so does your property. Gives a back story to prospective tenants

14. Best Practices Merely having a presence is no longer a best practice. You actually have to build on it. Make it easy to connect: Leave additional contact info. Be human: Add pictures of people Shine light on others to build your brand: Tag early and often Update often & on message: Schedule posts and topics on an editorial calendar. Set aside time each week to focus on Facebook Offer incentive: Give your tenants a reason to connect through Facebook with original content

15. Questions? Connect with Me: www.loweroaklawn.com www.pegasusablon.com facebook.com/loweroaklawn.com twitter.com/loweroaklawn linkedin.com/in/kendallshiffler Visit my Sites: Quick Tip: Check out our newest venture into social media marketing by reading our Insight blog at PegasusAblon.com