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Adv gap digital marketing strategy pdf

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Ken Walker
Ken Walker

NMDL Digital Strategy for Gap Inc

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DIGITAL MARKETING STRATEGY Kenneth Walker Monday, April 1, 13
BRIDGING THE GAP... .. to the Digital Divide for Better Business Monday, April 1, 13
Return to company’s ROOTS! - Go DIGITAL. Going Digital... Carefully Constructed Advertising: - Consumer Engagement - Promote Individuality Monday, April 1, 13
Re-Brand as ONE. - Separate Entities Market all in UNISON. Monday, April 1, 13
SOCIAL MEDIA Monday, April 1, 13
Target Audience < 18 18-24 *25-34 35-44 45-54 55-65 Ages 18-24 & 25-34 5% 11% 10% 14% Variety Influence Shop on Gap.com 26% 34% Monday, April 1, 13
Mobile Strategy - Multiple Apps - Universal app : Gap Inc. - All brands as ONE. - Mobile-optimized Email campaign - In-Store activity Monday, April 1, 13
Internet Marketing Assessment tool Google Adwords Built sense of community. Monday, April 1, 13
Budget Marketing Spending Annual Sales 400 300 High Marketing Spending = Higher $ales! 200 $54.5 million 100 0 2012 2011 2010 2009 Monday, April 1, 13
Monday, April 1, 13

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Adv gap digital marketing strategy pdf

  • 1. DIGITAL MARKETING STRATEGY Kenneth Walker Monday, April 1, 13
  • 2. BRIDGING THE GAP... .. to the Digital Divide for Better Business Monday, April 1, 13
  • 3. Return to company’s ROOTS! - Go DIGITAL. Going Digital... Carefully Constructed Advertising: - Consumer Engagement - Promote Individuality Monday, April 1, 13
  • 4. Re-Brand as ONE. - Separate Entities Market all in UNISON. Monday, April 1, 13
  • 6. Target Audience < 18 18-24 *25-34 35-44 45-54 55-65 Ages 18-24 & 25-34 5% 11% 10% 14% Variety Influence Shop on Gap.com 26% 34% Monday, April 1, 13
  • 7. Mobile Strategy - Multiple Apps - Universal app : Gap Inc. - All brands as ONE. - Mobile-optimized Email campaign - In-Store activity Monday, April 1, 13
  • 8. Internet Marketing Assessment tool Google Adwords Built sense of community. Monday, April 1, 13
  • 9. Budget Marketing Spending Annual Sales 400 300 High Marketing Spending = Higher $ales! 200 $54.5 million 100 0 2012 2011 2010 2009 Monday, April 1, 13