1. Crafting Virtuous Cycles
in the Heart of Development
Achieving the Many-Fold Harvest
At “Tiny Mustard Seed” Cost
Kenyataa Light World
Nairobi, Kenya
Taipei, Taiwan
Arthur (Yen-Yu), Chen
August 2012

4. Unified Flows
Tiny Community
Right Tech
Investment Leverage
Recirculating Economic Engine
Personal, Social & Moral
Development
Improved Stronger
Education Environmental Communitie
Health s

5. Leverage from a Tiny Seed
Solar LED Light Kerosene Cost Savings:
$5-6
Cost
How to reduce Distro cost?
10-25 cents per day
(World Vision’s network) $2-3 $.70 -- $1.75 per week
$.50
$2.50
Factory Distro, &
Shipping Custome Total
Cost r
Support
Method: Straight 50% Donor Loaner 100%
Purchase Subsidy Program Donation
Customer’s
Up-Front $5.00-6.00 $2.50-3.00 $3.00 None
Cost:
Payback
20-60 days 10-30 days 0-30 days 0 days
Period:

6. Savings per month
Money: $3.00 -- $7.50
Hours: 75+ -- 10 hours
What will families do with this money & time?
20 years from now, what would their children wish they did?
How can we support this wish?

7. Recirculate & Build
Save More $
10-25 cents/day Save More Time
Daily
Hour
Saving
s
s
Per
Week
Generate Income
 Wood gas stove Invest saved $ and time  Solar cooking system
 Solar phone charger  Solar food dryer  Laundry tool, etc.
 More LEDs, etc.  Drip irrigation
 More LEDs, etc.
Help Family Help Community
 Security System  Security system
 Water purifier  Religious & moral education
 Kids’ education  CBO/church profit sharing
 Medical care, etc.  Volunteering, etc.

8. Ecology of Products
Product Current Stage Benefits Monthly Savings
Product Market $US Hours
Pilot Light, Study,
Solar LEDs Shipped $6 10--75+
Sales Income
Power Platform Simple Mfg’d Testing Light, Info TBD TBD
Cell Charging Simple Mfg’d Testing Coordination $2.40 0--10
Skylight Prototype finished Testing Daytime Light TBD TBD
MCU Power
Prototype Dev. -- Light, Info TBD --
Platform
Concept
Wood Gas Stove Prototype Dev. Health, Enviro $0--15 0--15
Tested
Cooking System Concepts finished Research Health, Enviro $0--15 15--50
Solar Stove Concept finished Research Health, Enviro $0--15 0--20
Water Purification Prototype Dev. -- Health Medicine $ Sick Time
Laundry Tool Early Concept -- Ergonomics $0 10-20
Security System Early Concept -- Safety, Life $0 --
Pedal Generator Early Concept -- Electricity, TBD TBD
Health

15. st
1 Pilot: Solidarity Christian School & Orphanage
Service/Business/Collaboration Model:
 Partial donation, partial parent payment
 Battery charging at the school for people who cannot afford solar panels at first
 Follow-on products: skylight, stove.

16. nd
2 Pilot: Africa Inland Church
Service/Business/Collaboration Model:
 Loaner model: poorest participants borrow a light, use kerosene savings to buy their own
light after 4-6 weeks.
 Some families purchase lights at the start.
 Many plan to take lights back to their home villages to help their extended families.
 Experiment with integration of Christian education and service, coordinated by the Church.

17. Core Team
 Combined 50 years’ experience: business, non-profit leadership, media, international development, engineering.
 Including work in: McKinsey, the United Nations, Texas Instruments, & the Kenya Broadcasting Corporation.
 Academic backgrounds: education and research at UC Berkeley, UCLA, NTU and NCTU.
Arthur Chen Jeremy Lewis
(陳彥諭）
Gary Lewis Aggrey Kere
(陸格理)