1. Audience Research for Music Video
Name
Gender
○ Male
○ Female
Age
○ ≥15
○ 16-25
○ 26-35
○ 36-45
○ 45≤
Do you watch music videos?
○ Yes
○ No
Where do you watch music videos?
○ I don’t watch music videos
○ Youtube
○ Artist’s website
○ Vevo
○ Social media
○ Other (Please specify)
What genre of music do you like?
○ Country
○ Dance
○ Indie
○ Jazz
○ Pop
○ RnB
○ Rock
○ Other (Please specify)
How often do you usually watch music videos, per week?
○ 0-1
○ 2-3
○ 4-5
○ 5-6
○ 7+

2. What do you consider a good music video?
What do you consider a bad music video?
Who is your favourite artist?
Does watching a music video make you want to…
○ go to the artist’s concert
○ buy the album
○ listen to more of the artist’s music
○ none of the above
What is the last music video you enjoyed watching an why?