People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.

1. @ESKIMON • NEW NORMAL1
NEW NORMAL
FORWARD THINKING EPISODE 001:
FORWARD
THINKING
EP.001
SIMON KEMP • • 22 AUGUST 2017

2. 2
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAUG
2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.524 3.819 3.028 5.052 2.780
54% 51% 40% 67% 37%

3. 3
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAUG
2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.524 3.819 3.028 5.052 2.780
54% 51% 40% 67% 37%

4. 4
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.
INTERNET PENETRATION BY REGIONJAN
2017 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION
88%
53%
66%
84%
67%
29%
60%
48%
57%
33%
53%
68%

5. @ESKIMON • NEW NORMAL5
MOST PEOPLE IN THE WORLD ALREADY
USE THE INTERNET ON A REGULAR BASIS

6. @ESKIMON • NEW NORMAL6
WE’RE INTEGRATING CONNECTED TECH INTO
ALMOST EVERY ASPECT OF OUR LIVES, TOO

7. @ESKIMON • NEW NORMAL7
TOP APP CATEGORIES AROUND THE WORLD
COMMS CONTENT GAMES TRAVEL SHOPPING
FOOD EDUCATION HEALTH DATING FINANCES

8. @ESKIMON • NEW NORMAL8
HOWEVER, MANY MARKETERS STILL THINK OF
DIGITAL AS A STANDALONE MEDIUM OR ACTIVITY

9. @ESKIMON • NEW NORMAL9
THIS MAKES
NO SENSE

10. @ESKIMON • NEW NORMAL10
WE NEED TO ALIGN OUR MARKETING PLANS
WITH OUR AUDIENCES’ EVERYDAY REALITY

11. @ESKIMON • NEW NORMAL11
DIGITAL IS LIKE ELECTRICITY; IT’S A WAY TO
POWER ACTIVITIES, NOT AN ACTIVITY IN ITSELF

12. @ESKIMON • NEW NORMAL12
WE NEED TO STOP THINKING OF DIGITAL AS
‘NEW MEDIA’, AND TREAT IT AS ‘NEW NORMAL’

13. @ESKIMON • NEW NORMAL13
KEY QUESTION

14. @ESKIMON • NEW NORMAL14
HOW CAN YOU BUILD DIGITAL CONNECTIVITY
INTO EVERYTHING THAT YOUR BRAND DOES?

15. @ESKIMON • NEW NORMAL15
R&D
TEAMS
COMMS
DISTRIBUTION
PRODUCT
SERVICE

16. @ESKIMON • NEW NORMAL16
KEY TAKE-AWAY

17. @ESKIMON • NEW NORMAL17
FOLLOW YOUR AUDIENCES: INTEGRATE DIGITAL
INTO EVERY ASPECT OF YOUR BRAND’S ’LIFE’

18. @ESKIMON • NEW NORMAL18
SIMON KEMP
@ESKIMON

19. @ESKIMON • NEW NORMAL19

20. @ESKIMON • NEW NORMAL20
SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
INSPIRING MARKETING
KEPIOS.COM