9. What are all the other
web applications doing?
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10. 7Geese couldn’t find a
solution so they built
it in house…
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11. Total cost: $2,425
7 days of dev time to build a series of 4 missions
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12. EVEN MORE PROBLEMS...
• No in-house expertise
• Starting from scratch
• Hard to maintain for devs
• No analytics
• Difficult to use for marketers
• No rewards
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13. Imagine if there was an
out of the box solution
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19. MARKET SIZE
“By 2013, more than 70 percent of Global 2000 organizations
will have at least one gamified application”
Gartner 2011
“The market spend on gamification solutions, applying game
mechanics and behavioural analytics on non traditional
applications will reach $2.8 billion by 2016”
M2 Research 2012
“US businesses will spend $953 million dollars on Web
analytics software in 2014”
Forrester Research 2009
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21. Our team
ENGINEERING MARKETING & PRODUCT
Cameron Westland Max Cameron
David Wright Jon Friis
Joannou Ng Taige Zhang
Christopher Mudiapahpillai
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22. Soft launch on March 15
We’re learning and improving before we open the floodgates.
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29. USE OF FUNDS (MONTHLY)
Payroll
Operations
Marketing
Pro services
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30. RISKS & PRECAUTIONS
RISK PRECAUTION
Establish thought leadership around psychological
Low barrier to entry; new competitors. motivation. Market to captive audiences on our blog.
Patent proprietary technology.
Develop libraries for all popular frameworks to
Technical skill required to install. minimize required developer time.
Progress bar must be integrated into Use our out-of-box progress bar to get started and provide
website’s look and feel. deeper customization options for advanced usage.
Generalized analytics companies take a holistic
Existing competitors adding similar features. approach to analysis preventing them from optimizing
one specific part of the funnel.
Leverage reputation of the management team from previous
Slow initial growth. ventures to ensure early growth.
Focus on making implementation as quick as possible.
SaaS businesses want to build it themselves. Make it easy to get access to data.
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31. BUSINESS MODEL CANVAS
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERSHIPS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS
CRM providers Developing platform Easily deploy a getting Low touch/automated End-users
(Integrations) started process for your support
Design motivating end-users SaaS businesses
Analytics providers onboarding widgets
Know exactly where
PaaS providers Educating SaaS each user is in the
(Heroku, EngineYard, businesses getting started process
etc…) for easier
installation Improve getting started
KEY without resourcing a
RESOURCES developer CHANNELS
Blog, designers, Kera advertisement on
developers, onboarding low-end plan, content
data marketing
COST STRUCTURE REVENUE STREAMS
Salaries, advertising, platform expenses Basic features, premium features, and number of end users
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32. BUSINESS MODEL HIGHLIGHTS
• CAC is low, facilitated by our use of Kera (dogfooding)
• ARPU is driven by:
• Feature based:
• CRM Integrations
• Better psychological ‘hooks’
• Deeper analytics
• Usage based (on-boarding more users)
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