With social media marketing, you compete with everyone in the news feeds for eyeballs. Quality and quantity make the difference, and achieving the right balance is ever important in 2015 and beyond. This presentation answers questions like, "Is your marketing plan calculated to let you soar above your competition?" And, "Are you positioning your content to be found by your ideal customer?" Look for suggested social media tools, social media strategies, and online marketing tips. I extend a special invitation for you to join me for an exclusive collaboration to help you be the one that provides an over-the-moon experience to your customers. By Keri Jaehnig Idea Girl Media Also connect with me at: http://ideagirlmedia.com http://twitter.com/kerijaehnig https://www.facebook.com/ideagirlmedia http://instagram.com/ideagirlmedia http://pinterest.com/ideagirlmedia http://www.linkedin.com/in/kerijaehnig

1. CONTENT OPTIMIZATION
Crash Course

2. KERI JAEHNIG
• #SMBInfluencer
• State Senate Commendation
• Founding Author, SteamFeed
• Contributor: Social Media
Today, Search Engine People,
TabSite
• Seen At: Forbes, Business
Insider, Post Planner, Others
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

3. COFFEE MAKES MY MUG SMILE!
What about you?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

4. Lifting Off:
Content Optimization

5. THE QUESTION:
Is your marketing plan
calculated to let you
soar above your
competition?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

6. “IT’S ALL ABOUTTHE CONTENT”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

7. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

8. KEY:
Put out hot content
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

9. HOT CONTENT
• Easy to read
• Fun or triggering words (also niche words)
• Attractive images
• Optimized for the platform
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

10. CONTENT OPTIMIZATION
• What we deliver
• Where we deliver it
• How we deliver it
• Who we deliver to
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

11. WHAT WE DELIVER
• Created Content - Social Posts, Blog posts, Ebooks,
Infographics, Presentations, Etc.
• Curated Content - RSS Feeds,Alerts, Sharing Others
• Re-Purposed - Giving new life, Re-sharing
• Promoted Content - Paid media
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

12. PROMOTED
CONTENT
Gonna havta!
Appropriate balance
of organic & paid
content
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

13. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

14. WHERE WE DELIVER
• Website & Blogs - Is yours optimized for SEO?
• Social Channels - Are you on the right platforms?
• Communities & Forums - Connecting with peers
• RSS Feeds - Positioned to find
• Cameos - Features elsewhere, guest authorship
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

15. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

16. HOW WE DELIVER
• Is it attractive?
• Available on multiple
platforms?
• Is it mobile-friendly?
• There when they need it?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

17. Technology is changing…
will you change with it?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

18. WHO WE DELIVER TO
• Email lists
• Social Communities
• IRL Customers
• Public - How are they
finding you? (RSS/Alerts)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

19. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

20. OWN YOUR CHANNELS
Disruptive Technologies…
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

21. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

22. ONLINE MARKETINGTIPS:
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

23. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

24. ONLINE MARKETING IS 24/7!
Be quicker, faster - Or get left behind!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

25. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

26. SOCIAL MEDIA TOOLS
• Content Curation
• Content Management (Scheduling & Measurement)
• Content Sharing
• Image Editing
• Social Ads (Creation, Monitoring,Analytics)
• Right Social Platforms
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

27. CONTENT OPTIMIZER
• RSS Feeds/Alerts Curation
• Brand Content Curation
• Queues
• Bulk Scheduling
• Hashtags Integration
• Follow Fridays
• Chrome Extension
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
bundlepost.com

28. THE RIGHT TOOLS
Always be honing your proprietary blend!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

29. So…
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

30. Content Optimization:
Lift Off

31. (CONTENT = VALUE)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

32. THE FUTURE SEEMS BRIGHT
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

33. LEARN MORE:
KEEP OPTIMIZING
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Join me…

34. LIKEABLE LEAGUE INNER CIRCLE
Secret Facebook Group = Mentoring + Peer Collaboration
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
http://bit.ly/LLICwithme

35. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

36. CONTACT ME
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/ideagirlmedia
• instagram.com/ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

37. CONTENT OPTIMIZATION
Crash Course