InnOrbit Ltd

Geneva Area, Switzerland, vaud Switzerland

I have 28 years experience in FMCGs - Unilever, Mars, Danone and Fayrouz (part of Heineken) in Innovation / Research and Development at VP / Director level responsible for growth via introduction of Consumer Driven Innovations Currently I am active on two fronts as part of a StartUp - InnOrbit Ltd: a) InnoTracks - Part of InnOrbit which focusses on Understanding Consumer Habits, extracting Deep Unarticulated Insights and translating these into Consumer Validated Product Prototypes. We use Non-intrusive Ethnography based Observational Research to get to the deep insights. To my knowledge, we are the only people in Europe who go from Insights through to Product Prototypes with a client co...