Social SuccessReducing Risk; Empowering Employees

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Ketchum PR

Technology Business

Social Success
Reducing Risk; Empowering Employees
Part of Social Media Week
26th September 2013, Ketchum

Customers
refuse to be
‘marketed at’
The New World We Work In

Employees
(especially millennials)
increasingly expect social to be
integral and integrated into the
workplace

Effectiveness with
which businesses
feel they are using
social media
Source: Harvard Business Review

Spark
• 30,000 licenses increased
to 100,000 licenses as
complainers converted to
advocates
• 1500 advocates
• 8000 groups (project and
interest based)
• 80% saving in effort for
document versioning by
having new business
proposal in one place and
sharing it with everyone

View the Chairman’s
trunks under Schillings “Defence”
section on our website:
https://www.schillings.co.uk/corporate/t
he-chairman-s-trunks#content

Ketchum‘s Approach to Social Media
GET Social

GET Social Approach to engaging
employees in social business
Framework Process
• Assessing current reality
• Laying the foundations
• Embedding social
behaviours
Framework

Jane Adamson, Director, Ketchum Change
+44 (0)20 7611 3575; jane.adamson@ketchum.com
Allison Lindsay, Consultant, Ketchum Change
+44 (0)20 7611 3692; allison.lindsay@ketchum.com

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Social SuccessReducing Risk; Empowering Employees

1. Social Success Reducing Risk; Empowering Employees Part of Social Media Week 26th September 2013, Ketchum

2. The Social Media Landscape

3. Customers refuse to be ‘marketed at’ The New World We Work In

4. Employees (especially millennials) increasingly expect social to be integral and integrated into the workplace

5. Effectiveness with which businesses feel they are using social media Source: Harvard Business Review

10. Spark • 30,000 licenses increased to 100,000 licenses as complainers converted to advocates • 1500 advocates • 8000 groups (project and interest based) • 80% saving in effort for document versioning by having new business proposal in one place and sharing it with everyone

11. 11 Best practice

12. View the Chairman’s trunks under Schillings “Defence” section on our website: https://www.schillings.co.uk/corporate/t he-chairman-s-trunks#content

13. Social Media is a public space

14.

15.

16.

17. “Don’t do anything stupid”

18.

19.

20. Ketchum‘s Approach to Social Media GET Social

21. GET Social Approach to engaging employees in social business Framework Process • Assessing current reality • Laying the foundations • Embedding social behaviours Framework

22. Jane Adamson, Director, Ketchum Change +44 (0)20 7611 3575; jane.adamson@ketchum.com Allison Lindsay, Consultant, Ketchum Change +44 (0)20 7611 3692; allison.lindsay@ketchum.com

Social SuccessReducing Risk; Empowering Employees

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