Google+ Authorship in 2013
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My presentation from SMX London in May 2013 on Google+ Authorship
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Google+ Authorship in 2013
- 1. GOOGLE+ AUTHORSHIP 2013 KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
- 2. This time last year… http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google 19.5% decrease in organic search for clients who aren’t using Google+ 42.6% increase in organic search for clients who are using Google+
- 3. This wasn’t a direct correlation, of course – however, all of our clients are now on Google+!
- 4. 12 months later - who’s using Google+? (we decided to do some research…)
- 5. 36% of Fortune 100 Companies have Google+ Profiles – only 3% use authorship markup
- 6. 45% of tech sites use Google authorship
- 7. Only 7% of Google’s own blogs use authorship!
- 8. WHERE ARE GOOGLE GOING NEXT? GOOGLE AUTHORSHIP
- 10. Google is getting better at connecting the dots – but they still need our help…
- 11. Google know more about your social connections way beyond Google+
- 12. Penguin + Google+ = end of guest content? http://econsultancy.com/uk/blog/62702-is-guest-blogging-becoming-risky
- 13. Agent Rank: Who links to you is likely to be more important than where it’s from Important Author Less Authoritative Site Less Important Author More Authoritative Site Agent Rank filed Aug 2011: http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/
- 14. Topical authority & relevance is hugely important
- 15. Hire authors & influencers, not copywriters
- 16. Don’t give up on backlinks yet – use authorship to support SEO, not replace it
- 17. Human engagement & user activity signals are more natural & much harder to fake! Top content on Mashable.com (using Social Crawlytics) http://searchenginewatch.com/article/2255957/Is-Human-Engagement-Googles-New-Ranking-Factor-for-2013
- 18. Especially when correlating people, links, content & social signals together
- 19. 1) Brands are slow at adopting Google+/authorship 2) Make the effort to get your team actively using G+ 3) Author authority signals are much more trustworthy Key Takeaways
Editor's Notes
- *Internal data*
- *Internal data*
- *Internal data*
- *Internal data*
- *Internal data*
- *Internal data*
- http://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/
- Image to highlight the importance of connecting authors with content
- Image to highlight the importance of connecting authors with content
- Image to highlight the importance of connecting authors with content
- 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
- 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
- 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
- 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate