11. The lower CTR for +1’s actually
makes sense for two reasons:
1. +1 results are often less relevant than
standard listings
2. Many homepages appear as annotated
results (so normal CTR is likely to be
high due to brand visits)
@kevgibbo
12. So what about the impact to
rankings & organic traffic?
@kevgibbo
13. Test 1:
Set of Clients Who Have No
Google+ Presence
@kevgibbo
14. Result:
19.5% decrease in organic traffic for
clients who aren’t using Google++
Source: Analytics Canvas
@kevgibbo
15. Test 2:
Clients Who Have a Strong
Google+ Presence
@kevgibbo
16. Result:
42.6% increase in organic traffic for
clients who actively use Google+!
Source: Analytics Canvas
@kevgibbo
24. To Quote Danny Sullivan…
“links are creaky, outdated signals that have
increasingly been harder and harder for the
search engines to depend on.”
http://www.seobook.com/negative-seo#45959
@kevgibbo
25. Which means social signals have to be measured
by Google to assess a sites authority
@kevgibbo
26. If I could give you 5 Google+ tips
they would be…
@kevgibbo
27. 1) Focus your strategy on great content &
stop chasing Google’s algorithm
@kevgibbo
28. 2) Build a great content team
• Community manager
• Bloggers
• Content strategist
• Infographic designer
• Guest authors
• Video producers
@kevgibbo
29. 3) Use Rel=Author to link-up your writers
using Google Authorship
@kevgibbo
30. 4) Create a G+ brand page & link to your site
@kevgibbo
31. 5) Share content daily, even if you
have to force yourself!
@kevgibbo
36. 4) Social Sources Activity Stream
in Google Analytics
http://bit.ly/gplusoffsite
@kevgibbo
37. In Summary…
1. Google+ has negative influence to CTRs!
2. Websites using Google+ experiencing
significant uplift in organic traffic
3. Strong social footprint is likely to make your
rankings more defensible to algorithm updates
4. Make content marketing the centre of your
SEO strategy
@kevgibbo
38. Thank you
Feel free to ask any questions &
follow me online!
@kevgibbo
@kevgibbo