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The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo
Business vs Affiliate – what ’ s the difference?
Would a panda slap this man?
A business has a registered office
An affiliate site is run out of something like this
Or hopefully, this…
A business is a registered company
An affiliate likes to keep a low profile
A business has staff
An affiliate doesn ’ t
A business generates natural media attention
An affiliate has to build links which look natural
A business has an active blog or news section
An affiliate site has sales pages
So how can you make your affiliate site look like a business?
Be creative
Pitch your best PR ideas to journalists
Write stories which reporters are looking for
Learn about SEO – just don ’ t become a ninja!
Create a content strategy to target  top-converting keywords
Hire copywriters to create great/unique content
Remove low quality & duplicate content
Build & manage online reputation via social
Build trust factors
Register a limited company
Get a virtual office address
Find high-quality bloggers
Write content for guest blog posts
Participate in forums & blogs
Hire a professional designer
Hire a developer
Build a scalable team
Run a survey & collect data
Hire a great infographic designer
But how much does this all cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Thank you

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