November 2010 presentation at Cotswold Oxfordshire Travel Forum

1. Search Engine Marketing for Travel Kevin Gibbons Director of Search, SEOptimise web:seoptimise.com twitter: @kevgibbo Oxfordshire Cotswold Tourism Forum – November 2010

3. Founded in 2006, with offices located in Oxford

4. Highly respected industry reputation

5. Travel clients includeAudley Travel & Trafalgar Tours

6. Travel Search Engine Marketing Starter Guide The online travel buying cycle 1 2 Seasonality Google AdWords – pay-per-click advertising 3 SEO – which keywords to target? 4 Bonus tip – be creative! 5

8. “Australia Holidays” = Research

9. “Sydney Holidays” = Confirm location

10. “Sydney Hotels” = Review hotels

11. “Sydney Specialist” = Compare options

12. “[Brand Query]” = Purchasehttp://www.iabuk.net/en/1/travelonlineconsumer.html

13. Seasonality – When are people searching for your keywords?

14. Google AdWords – Bid for top performing keywords

15. SEO - Sounds simple but… optimise for terms people are searching for

16. Bonus tip: Be creative – target popular upcoming industry trends

17. Thank you! For more information please visit: http://www.seoptimise.com/blog Or let me know if you have any questions - kevin@seoptimise.com & @kevgibbo