Presentation on the position of Google concerning EU privacy regulations.

1. Google
and
privacy
rules

2. outline
1. Description of situation
2. Set the scene
3. New privacy policy
4. EU reaction
5. EU vs US
6. Arguments for and against
7. Management implications

3. What does
Google return
when typing in
“women”?
Setting
the
scene

4. • Loophole Safari/IE9
• Apple‟s Safari blocks
„third-party‟ cookies (ads)
• Google‟s Doubleclick
found a way around
• Same for IE9 through
different loophole
• Small aspect of a bigger
privacy discussion
• Others involved:
e.g. Facebook
Context

5. • One privacy policy document
for all 60 services
• Integrates all the services in
an easy language
• All your information in single
profile
• E.g. Contact
tracking, Picasa, face
recognition, YouTube
New
privacy
policy
“power to build an
electronic
surveillance
apparatus that far
exceeds anything
the Bush
administration tried
to do.” (Richard
Falkenradt)

6. • Investigation by Article 29
Working Group
• Concerns:
• Little transparency in how
Google uses information
• Google combining data
across services
• Changes to EU privacy rules:
• Single set of rules
• Rules apply to companies
in- and outside EU
• Right to be forgotten
EU
reaction

7. Without consent, use of
data is forbidden.
EU
US
Whoever has rightful
access to data “owns” it
and may use the data to
the extent such use is
not forbidden.

8. Arguments for
and against

9. • Easier to understand terms
• Provide „tailored‟ content
• Only „metadata‟ shared with
DoubleClick
• Review & control, view & edit
• Vast information campaign
For
By
Google

10. • Self-regulating environment
• Customer has free choice in
usage and has viable
alternatives
• Multiple accounts – fake ones
• Users can adjust privacy
settings for all Google
products
For
In
general

11. • Forced unconscious consent
• Lack of transparency
• Unable to delete everything
upon request (right to be
forgotten)
• 'Opt-in' vs. 'Opt-out‟
• Misuse of size to set industry
standards
Against

12. • Implications of EU policy
proposals for internet business:
• Cut red tape: single set of
rules
• Improve consumer confidence
• Drive business growth
• Separate budget for legal fees
• Risk management problem for
Google & Facebook
• Google = good ad company
• Google your job candidates
MGMT
implica-
tions

13. Questions?