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Developers are from Mars
  Designers from Venus
[November 8, 2012 @ ALM Antwerp]


              www.visug.be
Developers are from Mars
Designers are from Venus
@kevinderudder working for
eGuidelines and a lecturer at the
Technical University of West Flanders.

Contact me on kevin@e-guidelines.be
NERVOUS
1. Last session before dinner
2. I need to talk about design
NERVOUS
1. Last session before dinner
2. I need to talk about design
Everybody is a genius. But if you judge a
fish by its ability to climb a tree, it will live
its whole life believing it's stupid.      - Einstein
Everybody is a genius. But if
you judge a fish by its ability
to climb a tree, it will live its
whole life believing it's
stupid.
But on the otherhand, does a
designer need to draw things
AND
L300
L300
       Intermediate architecture
       Development
       And more code
L300
       Intermediate architecture
       Development
       And more code
L300
       Intermediate architecture
       Development
       And more code
L300
       Intermediate architecture
       Development
       And more code
         Maybe just a little bit
DEVINER
DESIGN
  IS
DESIGN                 IS

not about “damn that looks good”

    Actually I hate “damn that looks good”
DESIGN        IS

about making things attractive
DESIGN               IS

making your app understandable

      Users do not have to think, they only do
DESIGN       IS

about making a great product
nothing more , nothing less
good    Fast and Fluid
             Beautiful


interface?
             Accessible
             Intuitive
With some guidelines, even
we can make good interfaces
The good thing is that these guidelines
work everywhere
design.windows.com

0.   windows8designhandbook.com
     windowsuserexperiencetraining.com
1.   Content is king
Content before chrome
Content is the heart of any experience
  Anything else is just a way to consume and interact
  with content


Leave only the most relevant elements on the
screen
Reason   Layout
             Interactions
for chrome   Navigation
2.   Follow the Microsoft Design Principles
The five principles of Microsoft design
Pride in craftmanship
    Attention to detail
    Make it safe and reliable
    Alignment to the grid
What about the size of
the tiles when big
screens are used
People buy bigger screens because they want
            to see more content
The five principles of Microsoft design
FAST & FLUID
  Design for touch
FAST & FLUID
   Responsive
FAST & FLUID
 Intuitive interaction
FAST & FLUID
 Delight with motion
The five principles of Microsoft design
Authentically
              = No metaphors
      digital
Authentically
              =
      digital
The five principles of Microsoft design
Be great at something
Focused and direct
Content before chrome
Inspire confidence
Decide what your app needs to do!
   Create a “Best at” statement
MY APP         IS BEST AT

                  ...
One sentence     Specific   Truly differentiated
Scenario brainstorming Food with Friends

Where do friends want to eat         See suggested restaurants

Search for a restaurant              Write a review

Read a review                        Activities before and after eating

Get prices, location, contact, ...   Return to favorite restaurants

Where do I want to eat               Get friend’s opinion
View, send or print directions       Bookmark restaurants

Interact with restaurant owners      Create an app account and profile
View or share photos                 Share my experiences
Scenario brainstorming Food with Friends

Where do friends want to eat         See suggested restaurants

                                     Write a review

Read a review                        Activities before and after eating

Get prices, location, contact, ...   Return to favorite restaurants

                                Get friend’s opinion
Wherewithwant to eat the best app in its category at helping
Food do I friends is
View, send ortheir friends find a restaurantrestaurants tonight
 users and print directions        Bookmark to eat at

Interact with restaurant owners      Create an app account and profile
View or share photos                 Share my experiences
Best design is when there is
  nothing left to remove
The five principles of Microsoft design
WIN AS ONE




Fit into the UI model
Reduce redundancy
Work together
3.   Ignore the user’s opinion about the app
3.   Ignore the user’s opinion about the app
1 day out of my life
1 day out of my life
1 day out of my life
1 day out of my life
1 day out of my life
1 day out of my life
1 day out of my life
1 day out of my life
1 day out of my life
Did anybody asked my advice on
these things?
BUT WE CAN WORK WITH THESE THINGS
BUT WE CAN WORK WITH THESE THINGS
BECAUSE PEOPLE ADAPT TO TECHNOLOGY
But don’t make it too
  difficult for them
4.   Don’t create an app because you
     want one
This is my computer
This is the backside of
my computer
Why in the world should I want to
use a TorchLight on my computer
5.   A Windows 8 app is not a website
6.   Icons
ICONS
        Use known icons
        in the correct context
        otherwise add text
Look through the
toilet window???
7.   Typography
What you want is a readable font
Not this one
Not this one
Not this one
WHAT ABOUT THIS ONE
What you want is a readable font
that works in different sizes
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna
sed pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.
Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.
Aenean nec lorem. In porttitor. Donec laoreet nonummy
augue.
Suspendisse dui purus, scelerisque at, vulputate vitae,
pretium mattis, nunc. Mauris eget neque at sem venenatis
eleifend. Ut nonummy.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies,
purus lectus malesuada libero, sit amet commodo magna eros quis urna.

Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci.

Aenean nec lorem. In porttitor. Donec laoreet nonummy augue.

Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa. Fusce posuere, magna
sed pulvinar ultricies, purus
lectus malesuada libero, sit
amet commodo magna eros
VERDANA
LUCIDA GRANDE
SEGOE UI
OOH, before I forget!
Never ever , and this is real,
I kid you not, you will get punched,
deploy an app with spelling mistakes
Things we don’t have time for

> Make it easy to go home
> Implement Search
> Handle errors wisely
> Watch out with unnatural things
> ...
http://www.worth1000.com/entries/542916/frightened
http://iwdrm.tumblr.com/page/15
http://annelyse.be/2009/12/29/dyson-verslag/
http://www.slowdownfast.com/life-balance-why-following-rules-is-liberating/
http://iwdrm.tumblr.com/page/16
http://www.campist.com/archives/light-my-fire-spork-utensil.jpg
http://www.fuelyourmotionography.com/files/monkey-thinking.png
http://s4.hubimg.com/u/5078555_f260.jpg

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Developers from Mars, Designers from Venus