This session will offer insights into the role of innovation in changing a company’s culture – towards consumerism. Innovation is the inspiration, aspiration and execution tactic a company needs to rapidly make the shift to a consumer culture.

1. Building a Culture of Innovation
that is Focused on the Customer
A Presentation by Kevin Riley
for AHIP

2. This session will offer insights into the role of
innovation in changing a company’s culture –
towards consumerism.

3. Retail is a business model that creates direct-to-consumer
channels to sell products and services.

4. Consumerism is a focus on the job-to-be-done of
a specific consumer set and the purchase decision
behaviors they go through in the process of
getting it done.

5. Retail and Consumerism are different. You can
have a retail business model without being
consumer-centered – but not very well and not
for very long.

6. We need a way for healthcare companies to align
their business activities to produce value for
consumers.

7. Innovation is the inspiration, aspiration and
execution tactic a company needs to rapidly
make the shift to a consumer culture.

8. Your Business Activities

9. What is Enterprise Innovation for?

10. What is Enterprise Innovation for?

11. Innovation is a tool to achieve your mission and
reach our communities. We have had success in
starting the change revolution, but you need to
build a superhighway to accelerate your
transformation.

12. An Innovation Vision

13. An Innovation Process

14. No Innovation is possible across the Enterprise
unless you understand the Cultural Aspects that
are needed to fuel the change.
If your goal is Consumerism, you need a cultural
shift to think and execute against it.

15. Innovation requires the tools, techniques, and
environment to achieve our desired cultural
change in a rapid and meaningful way.

16. An Innovation Infrastructure

17. To create a ‘culture of innovation’ you must:
1. Ensure line-of-sight between innovation –
strategy – mission - values
2. Ensure performance-related measures/
rewards are aligned
3. Collaborate with internal and external
partners to drive new ideas
4. Measure, measure, measure

18. An Approach for a
Culture of Innovation

19. Some Real Life Examples
A Presentation by Kevin Riley &
Jonathon Anderson
For AHIP

20. Create a
Innovation Culture Council
Specifically, the Innovation Culture Council can:
• Review & approve the COI strategy and plan
• Monitor and evaluate COI metrics
• Conduct annual and periodic reviews of the COI
charter and progress of culture-related metrics
• Champion the development of innovation
competencies within the Enterprise so employees have
the knowledge and skills to generate ideas that feed
the innovation process
• Participate in idea evaluation

21. Launch an Enterprise
Idea Management System

22. Build an Internal
Innovation Space

23. Build an External
Innovation Space

24. Build a
Startup Accelerator
*

25. Invite Employees
to Think Differently

26. Teach Employees
to Think Differently

27. Closing Thoughts
A Presentation by Kevin Riley &
Jonathon Anderson
For AHIP

28. To create an innovative workforce you must:
• Define competencies for new hires
• Deliver education into onboarding
• Develop skill sets in existing employees
• Design a curriculum for teaching
• Apply metrics into corp. performance
• Apply metrics into personal performance

29. Measuring a Culture of Innovation

30. Measuring a Culture of Innovation

31. Something to Ask Yourself
1. How do you move faster to measure innovation?
2. How do you invest in culture like you do capabilities?
3. Do you need a culture champion?